Practice Exam
Unit 3
Review Sheet
Below is a list of questions that touch on the important topics and concepts discussed in class to help guide your studying. The exam questions will be drawn from the lecture material. You should refer to the reading for additional review.
In addition to having a solid understanding of the concepts (i.e., definition of each, how they differ from one another), you should also be able to apply them across different examples and scenarios.
Legal and Ethical Issues (Chapter 2; pp. 34-55)
What is deception?
How is it different than puffery?
Be able to define them and know the differences( what is puffery? Legal or ethical?)
What are the different ethical issues pertaining to advertising?
Have an understanding of these
What are the different mechanisms in place for regulating advertising?
Government regulation vs. media vs. etc…
What are the lines of defense for government regulation of advertising?
What are their two different ways to regulate these?
What level of protection is given to advertising under the First Amendment?
What is the Central Hudson test? (court cases)
According to the FTC, which three criteria have to be met for advertising to be considered as deceptive?
What steps can the FTC take to regulate deceptive advertising? (in the book!)
What is the purpose of industry regulation?
Ex: Better Business Bureau
Under conditions can media organizations refuse advertising?
What are professional codes of ethics?
How do consumer advocacy groups regulate advertising?
-Start with the lecture material,
*Don’t worry about: the subliminal advertising myth (p. 36), the social impact of advertising in perspective (pp. 37-39), social responsibility and advertising ethics (pp. 39, 40), tobacco advertising or consumer privacy (p. 43-45), state and local regulation (p. 51, 52), or governmental restraints on international advertisers (p. 55)
Print Advertising Media (Chapter 11)
What is reach vs. frequency?
What are the
Review Sheet
Below is a list of questions that touch on the important topics and concepts discussed in class to help guide your studying. The exam questions will be drawn from the lecture material. You should refer to the reading for additional review.
In addition to having a solid understanding of the concepts (i.e., definition of each, how they differ from one another), you should also be able to apply them across different examples and scenarios.
Legal and Ethical Issues (Chapter 2; pp. 34-55)
What is deception?
How is it different than puffery?
Be able to define them and know the differences( what is puffery? Legal or ethical?)
What are the different ethical issues pertaining to advertising?
Have an understanding of these
What are the different mechanisms in place for regulating advertising?
Government regulation vs. media vs. etc…
What are the lines of defense for government regulation of advertising?
What are their two different ways to regulate these?
What level of protection is given to advertising under the First Amendment?
What is the Central Hudson test? (court cases)
According to the FTC, which three criteria have to be met for advertising to be considered as deceptive?
What steps can the FTC take to regulate deceptive advertising? (in the book!)
What is the purpose of industry regulation?
Ex: Better Business Bureau
Under conditions can media organizations refuse advertising?
What are professional codes of ethics?
How do consumer advocacy groups regulate advertising?
-Start with the lecture material,
*Don’t worry about: the subliminal advertising myth (p. 36), the social impact of advertising in perspective (pp. 37-39), social responsibility and advertising ethics (pp. 39, 40), tobacco advertising or consumer privacy (p. 43-45), state and local regulation (p. 51, 52), or governmental restraints on international advertisers (p. 55)
Print Advertising Media (Chapter 11)
What is reach vs. frequency?
What are the