Public School

EXECUTIVE SUMMARY
The Perfect Public School will be established with the vision to provide the quality education to the students of the Fateh Muhammad Jatoi and to enable them to compete at the national and international level. To achieve this vision the school will have the very well experienced and well groomed faculty that will provide the education on modern lines that will inculcate the students as well as their parents for the betterment of their children career development. The quality education that provide in our school is at low price as compared to our major competitors Beacon house, Frobels, roots and City school etc. The Perfect school is developed in order to facilitate the Pakistanis to get education as good and excellent as the students in Perfect school Pakistan. The Perfect school is located in Pakistan and is well renowned in all over the world for its Excellency in education field. Students from far flung countries go there with the aim to study and to get benefit from their quality education system. The Perfect school of Pakistan is also ranked among the top ten schools of the world. Moreover the Sindhi students also go abroad to study in this school and they score quite well as compared to other fellow students. The only difficulty that the Pakistani students face while going abroad is that they have to pay a huge sum of money for visa and passport requirements.
The Perfect public school is going to be established to provide quality education as did other schools of Pakistan. The Perfect public school will be affiliated with the B.I.S.E Sukkur. The educational industry that provide these types of services includes the competitors like beacon house, Frobels, Roots and City school. These institutions are established with the purpose of providing the quality education but initially they have done their job quite well in providing excellent education, and with the passage of time they start diverting from their core mission of providing quality education. Now their focus shifts to provide the luxurious environments to the students and not to provide the quality education. The students living in the luxurious environments are used to enjoy the beauties or luxuries of life and are not willing to hard work, normally student involves in other activities which lead them to depression and illegal works. The Perfect staff is well trained to guide the student about their career development. The Perfect school is one of the prestigious students and established in the capital of Pakistan in F-10 Islamabad. The reason behind choosing this location that is capital of Pakistan is that we can get attention to the people. Secondly the people living in that part are very well aware of the educational needs and they fully know the importance of good education. Thirdly there are a reasonable number of foreigners living and they want to get their children to get a quality education. Fourthly there are mostly living the elite class of people in Islamabad and our business is mostly targeted to the elite class. The Perfect public school comprises of an elegant building, three grounds for outdoor sports activities of the students and one sports complex for indoor activities like table tennis, badminton, squash etc. The school will consist of almost 5-7 class rooms, 1 staff room and one principal office. The class rooms will be very well decorated and well furnished. The male and female staff will be hired for better education.
As principal, I will regularly visit the classes, our progress towards implementing the strategies within the Business Plan, as well as the achievement of milestones and targets.

Our values
Success for every student.
Diversity

Ideal Customer
The ideal customer for the Perfect Public School's foreign language programs falls into one of two categories. The first is a middle class working person who feels the need to learn a foreign language either for a pressing work-related need, a desire to have more options in career, or a wish to travel to a foreign country and enjoy the experience more. These individuals, however, feel they cannot afford one-on-one tutoring, but are too social to be able to be content with a book, online program, or software to learn the language. They desire a classroom experience both as a structured approach to force them to make a commitment to the language learning and as a means to have extensive social interaction through the process.

Market Description
Perfect Public School targets customers with the following characteristics:
05 to 15 years of age
Locals
Male and Female

Situation Analysis
The Perfect Public School will be in the first year of business as a start-up operation. The School believes that the market demand for their services will be great and are convinced that a cohesive marketing strategy is required for The School.

Market Summary
The Perfect Public School possesses good information regarding their market and the target segments that they wish to serve. The School will leverage this information to better understand who is served, their specific needs, and how The School can better serve them.

Market Needs
The Perfect Public School will provide the education with a source of knowledge. This market need is important as many parents’ are faced with the dilemma of using their limited income on education.
Pricing: The Perfect Public School's fees will be noticeably better than local schools.

Market Trends
The market trend for schools reinforces consolidation.

Market Growth
In 2012, the global educational system/industry as a whole was 897 Million industry. The education system is forecasted to continue its record growth. Pakistani society in particular has become increasingly reliant on education. This conclusion seems to be fairly intuitive as many individuals have a vested interest in living longer and more educated.

SWOT Analysis
The following SWOT analysis captures the key strength and weaknesses within the area, and describes the opportunities and threats facing The Perfect Public School.

Strengths
• A unique, current business-environment-appropriate business model.
• Excellent staff who are highly trained and very competent.
• Games.

Weaknesses
• The lack of visibility and brand equity of a start-up business.
• Lack of true experience.
• Government intervention/regulation into education is possible.

Opportunities
• Outside pressure on students.
• The constant growth of the number of students taking education.
• Newly formed alliances of school systems.

Threats
• The entry into the market by an established school.
• Some event that cripples education.

Competition
Competition takes many different forms in the education industry.
• Chain of schools: These are private national chains such as City School.

Keys to Success
The keys to success are:
Male and female students.
Low overhead and operating costs.
Normal prices and services.

Financial Objectives
A double digit growth rate for the first three years.
Reduce the variable costs associated with servicing each student order by 4% a year.
Profitability by the end of year.

Sales Forecast
Sales Forecast 2013
2014
2015
Sales

Walk-in customers (students)
83,056
243,778
343,540
New & Old customers
76,994
976,543
1,234,654
Total Sales
360,050
1,720,321
2,078,194

Direct Cost of Sales
2001
2002
2003
Walk-in customers
111,664
453,705
514,559
New & Old customers
79,647
439,444
555,594
Subtotal Direct Cost of Sales
191,311
893,149
1,070,154

Expense Forecast
Marketing expenses are to be budgeted so they ramp up quarterly. These intervals are chosen because they are the common intervals that students who are getting several types of courses in same school.
Controls
The purpose of the marketing plan is to serve as a guide to the organization. The following areas will be monitored to gauge performance:
Revenue: monthly and annual.
Expenses: monthly and annual.
Repeat business.
Students’ satisfaction.

Contingency Planning
Difficulties and risks:
Problems generating visibility.
Difficulty developing sufficient talent.
An entry into the education market from an already established, larger schools like City and Grammar School.

Worst case risks include:
Determining that the business cannot support itself.
Having to lab equipment to cover liabilities.
Competition