Q Mobile in Bangladesh
Q-mobile in Bangladesh | December 3
2012 | | | Submitted to: Mr. Idrees Hussain
Prepared by: Ashar Kahn 09-4691 Kazim Asghar 09-4767 Arooj Zahid 09-4768
Table of Contents Acknowledgment 3 Executive Summery 4 Introduction: 5 Mission: 5 Vision: 5 Mobile Handset Market 6 Growth 6 Competitors 7 Use of various options in Mobile set 7 General call 7 SMS 7 MMS 7 Games 8 Radio 8 Camera 8 Internet 8 MP3 player 8 Using cell phone spread your circle 8 Using cell phone increasing social communication 8 PESTLE Analysis 9 Political 9 Economy 9 Barriers to entry 9 Social 9 Technological Factors 10 Legal 10 Common Law System 10 Tax System 11 Intellectual Property Rights 11 International Obligations 11 Legislation 11 Environment Laws 11 Legal requirements for mobile sets 12 SWOT Analysis: 13 Strength: 13 Weakness: 14 Opportunities: 14 Threats: 14 Target Marketing Segmentation: 15 Marketing strategy: 16 Product 16 Price: 16 Place: 17 Promotional 17 Product Life Cycle Stage: 21 Product Development: 21 Consumer Buying Behavior: 22 BCG Growth Matrix Analysis: 22 FINANCIAL PROJECTIONS 22 Expenses Forecast: 23 Sales Forecast 24 Conclusion 25 References 26
Acknowledgment
Writing a dissertation is always the most challenging part of a student’s life. It was definitely one of the most important academic contributions by us. This however would not have been possible without the encouragement and of a few people. Here we take this opportunity to display our gratitude towards them,
First and foremost, we would like to thank my professor, Idress hussain for being a source of support and encouragement, guidance and persistent help. Thank you Sir for your time, support and patience. Our Sincere thanks to both academic and non-academic staff of the FAST-NUCES, for all their assistance.
We would like to thank my parents for love and support bestowed on
2012 | | | Submitted to: Mr. Idrees Hussain
Prepared by: Ashar Kahn 09-4691 Kazim Asghar 09-4767 Arooj Zahid 09-4768
Table of Contents Acknowledgment 3 Executive Summery 4 Introduction: 5 Mission: 5 Vision: 5 Mobile Handset Market 6 Growth 6 Competitors 7 Use of various options in Mobile set 7 General call 7 SMS 7 MMS 7 Games 8 Radio 8 Camera 8 Internet 8 MP3 player 8 Using cell phone spread your circle 8 Using cell phone increasing social communication 8 PESTLE Analysis 9 Political 9 Economy 9 Barriers to entry 9 Social 9 Technological Factors 10 Legal 10 Common Law System 10 Tax System 11 Intellectual Property Rights 11 International Obligations 11 Legislation 11 Environment Laws 11 Legal requirements for mobile sets 12 SWOT Analysis: 13 Strength: 13 Weakness: 14 Opportunities: 14 Threats: 14 Target Marketing Segmentation: 15 Marketing strategy: 16 Product 16 Price: 16 Place: 17 Promotional 17 Product Life Cycle Stage: 21 Product Development: 21 Consumer Buying Behavior: 22 BCG Growth Matrix Analysis: 22 FINANCIAL PROJECTIONS 22 Expenses Forecast: 23 Sales Forecast 24 Conclusion 25 References 26
Acknowledgment
Writing a dissertation is always the most challenging part of a student’s life. It was definitely one of the most important academic contributions by us. This however would not have been possible without the encouragement and of a few people. Here we take this opportunity to display our gratitude towards them,
First and foremost, we would like to thank my professor, Idress hussain for being a source of support and encouragement, guidance and persistent help. Thank you Sir for your time, support and patience. Our Sincere thanks to both academic and non-academic staff of the FAST-NUCES, for all their assistance.
We would like to thank my parents for love and support bestowed on