Qrt2 Task 1 Essay Example
Running Head: QRT2 – Task 1
QRT2 - eBusiness – Task 1
Western Governor’s University
1
QRT2 – Task 1
2
A1. Viability of product or service
Classy’s Couture and Salon was founded in 2008 by Macy Smith, in downtown
Puyallup, WA to provide high end hair and skin services. Macy’s goal for her business is “bringing beauty to the south sound area”. The business has survived its first four years. During that time a Macy’s initial partnership was dissolved suddenly and unexpectedly, creating chaos in the salon. The recession impacted sales greatly forcing her to reduce hours and staff to stay in business. While Macy had years of salon experience she was inexperience in the owner/manager roles and had to learn these skills on the job.
There are many high end salons in the area Classy’s will differentiate itself from other salons with excellent customer service. Macy wants to improve and expand
Classy’s online presence to support the following goals to 1) Increase brand awareness online 2) Attain 20% lift in new local hair and skin customers 3) Increase visibility of skincare services online .
1. Puyallup is a small town in western Washington 35 miles from Seattle. Classy services several other small towns in the surrounding areas (e.g. Milton, Fife,
Sumner, Graham, Bonney Lake, and Lake Tapps).
2. Providing extra touch points with existing customers and allowing them to interact more frequently with Macy will provide opportunities for refinement in customer service. 3. Providing online highlights of skincare services online will increase customer awareness. QRT2 – Task 1
Customer feedback indicates that customers that can’t find website when searching for it and find the design and organization of the site unappealing. W hen searching for the following key words (i.e. Hair Salon Puyallup, Beauty Salon Puyallup) Classy’s is in the first two pages of results of search engines (e.g. Google, Bing, and Yahoo); sometime above the fold
QRT2 - eBusiness – Task 1
Western Governor’s University
1
QRT2 – Task 1
2
A1. Viability of product or service
Classy’s Couture and Salon was founded in 2008 by Macy Smith, in downtown
Puyallup, WA to provide high end hair and skin services. Macy’s goal for her business is “bringing beauty to the south sound area”. The business has survived its first four years. During that time a Macy’s initial partnership was dissolved suddenly and unexpectedly, creating chaos in the salon. The recession impacted sales greatly forcing her to reduce hours and staff to stay in business. While Macy had years of salon experience she was inexperience in the owner/manager roles and had to learn these skills on the job.
There are many high end salons in the area Classy’s will differentiate itself from other salons with excellent customer service. Macy wants to improve and expand
Classy’s online presence to support the following goals to 1) Increase brand awareness online 2) Attain 20% lift in new local hair and skin customers 3) Increase visibility of skincare services online .
1. Puyallup is a small town in western Washington 35 miles from Seattle. Classy services several other small towns in the surrounding areas (e.g. Milton, Fife,
Sumner, Graham, Bonney Lake, and Lake Tapps).
2. Providing extra touch points with existing customers and allowing them to interact more frequently with Macy will provide opportunities for refinement in customer service. 3. Providing online highlights of skincare services online will increase customer awareness. QRT2 – Task 1
Customer feedback indicates that customers that can’t find website when searching for it and find the design and organization of the site unappealing. W hen searching for the following key words (i.e. Hair Salon Puyallup, Beauty Salon Puyallup) Classy’s is in the first two pages of results of search engines (e.g. Google, Bing, and Yahoo); sometime above the fold