Qualitative, Quantitative and Mixed Methods Research
QUALITATIVE, QUANTITATIVE & MIXED
METHODS RESEARCH
WEEK 6
Competitive Intelligence
BPP BUSINESS SCHOOL
BPP BPP BUSINESS SCHOOL
SCHOOL OF BUSINESS
Week 1 - The Role of Research in the Organisation
Week 2 - Conducting Literature Reviews and Referencing
Week 3 - An Introduction to Inductive and Deductive Research
Week 4 - Research Design
Week 5 - Research Questions and Hypotheses
Week 6 - Qualitative, Quantitative and Mixed Methods Research
Week 7 - Individual and Group Interviewing
Week 8 - Principles of Survey Design
Week 9 - Selecting your Sample
Week 10 - Ethical and Access Issues
2
BPP BUSINESS SCHOOL
COMPETITIVE INTELLIGENCE
The Proposal Process
Identify Research Problem/Area
Determine Purpose
Identify Main Research Question(s)
Choose Research Strategy and Methods
Determine Outcomes and Timetable
Write Proposal
3
BPP BUSINESS SCHOOL
Research Onion (Saunders et al., 2006)
4
BPP BUSINESS SCHOOL
COMPETITIVE INTELLIGENCE FOR HR
Where do qualitative, quantitative & mixed methods fit?
Paradigm
— ‘world view’ or philosophical view
Type of research
— Exploratory or conclusive research (descriptive or causal)
Approach to research
— Deductive or inductive
Research design or research strategy
— ‘True’ or ‘Quasi’ experiment
— Ethnography, case study, action research, survey
— Creswell (2009) also includes qualitative, quantitative, mixed methods
Time frame of research
— cross-sectional or longitudinal
5
BPP BUSINESS SCHOOL
Qualitative vs Quantitative
Definition of Quantitative
— adjective of, concerned with, or measured by quantity.
Definition of qualitative
— adjective
1 of, concerned with, or measured by quality
2 Grammar (of an adjective) describing the quality of something in size, appearance, etc.
(Oxford English Dictionary, 2009 online)
6
BPP BUSINESS SCHOOL
Characteristics of Quantitative Research
•
•
•
•
•
•
•
•
•
7
METHODS RESEARCH
WEEK 6
Competitive Intelligence
BPP BUSINESS SCHOOL
BPP BPP BUSINESS SCHOOL
SCHOOL OF BUSINESS
Week 1 - The Role of Research in the Organisation
Week 2 - Conducting Literature Reviews and Referencing
Week 3 - An Introduction to Inductive and Deductive Research
Week 4 - Research Design
Week 5 - Research Questions and Hypotheses
Week 6 - Qualitative, Quantitative and Mixed Methods Research
Week 7 - Individual and Group Interviewing
Week 8 - Principles of Survey Design
Week 9 - Selecting your Sample
Week 10 - Ethical and Access Issues
2
BPP BUSINESS SCHOOL
COMPETITIVE INTELLIGENCE
The Proposal Process
Identify Research Problem/Area
Determine Purpose
Identify Main Research Question(s)
Choose Research Strategy and Methods
Determine Outcomes and Timetable
Write Proposal
3
BPP BUSINESS SCHOOL
Research Onion (Saunders et al., 2006)
4
BPP BUSINESS SCHOOL
COMPETITIVE INTELLIGENCE FOR HR
Where do qualitative, quantitative & mixed methods fit?
Paradigm
— ‘world view’ or philosophical view
Type of research
— Exploratory or conclusive research (descriptive or causal)
Approach to research
— Deductive or inductive
Research design or research strategy
— ‘True’ or ‘Quasi’ experiment
— Ethnography, case study, action research, survey
— Creswell (2009) also includes qualitative, quantitative, mixed methods
Time frame of research
— cross-sectional or longitudinal
5
BPP BUSINESS SCHOOL
Qualitative vs Quantitative
Definition of Quantitative
— adjective of, concerned with, or measured by quantity.
Definition of qualitative
— adjective
1 of, concerned with, or measured by quality
2 Grammar (of an adjective) describing the quality of something in size, appearance, etc.
(Oxford English Dictionary, 2009 online)
6
BPP BUSINESS SCHOOL
Characteristics of Quantitative Research
•
•
•
•
•
•
•
•
•
7