Questionnaire to B2B marketers
To B2B marketers
1) Have you used Inbound marketing techniques like Social media marketing, Mobile ads etc., ? If yes, which ones & how?
2) Have you used outbound marketing techniques like Social email marketing, direct selling etc., ? If yes, which ones & how?
3) Which marketing channel do you spend the most on & why?
4) How is the lead qualification pursued? On what basis is the decision to pursue a lead or not based upon?
5) Based on what parameters do you score leads & prioritize the leads (Convertibility, revenue, Ease of access, Brand etc.,)
6) How do you nurture the existing leads to bring in more business?
7) How do you communicate the value to the client? Showing total cost of ownership (maintenance & support), giving out documentation.
8) Who is the point of contact in different types of account?
9) How do you approach an account during developmental selling v/s service selling?
10) How do you deal with accounts which finally buy from a competitor? Are these leads forgone or are utilised in future?
To B2B marketers
1) Have you used Inbound marketing techniques like Social media marketing, Mobile ads etc., ? If yes, which ones & how?
2) Have you used outbound marketing techniques like Social email marketing, direct selling etc., ? If yes, which ones & how?
3) Which marketing channel do you spend the most on & why?
4) How is the lead qualification pursued? On what basis is the decision to pursue a lead or not based upon?
5) Based on what parameters do you score leads & prioritize the leads (Convertibility, revenue, Ease of access, Brand etc.,)
6) How do you nurture the existing leads to bring in more business?
7) How do you communicate the value to the client? Showing total cost of ownership (maintenance & support), giving out documentation.
8) Who is the point of contact in different types of account?
9) How do you approach an account during developmental selling v/s service selling?
10) How do you deal with accounts which finally
1) Have you used Inbound marketing techniques like Social media marketing, Mobile ads etc., ? If yes, which ones & how?
2) Have you used outbound marketing techniques like Social email marketing, direct selling etc., ? If yes, which ones & how?
3) Which marketing channel do you spend the most on & why?
4) How is the lead qualification pursued? On what basis is the decision to pursue a lead or not based upon?
5) Based on what parameters do you score leads & prioritize the leads (Convertibility, revenue, Ease of access, Brand etc.,)
6) How do you nurture the existing leads to bring in more business?
7) How do you communicate the value to the client? Showing total cost of ownership (maintenance & support), giving out documentation.
8) Who is the point of contact in different types of account?
9) How do you approach an account during developmental selling v/s service selling?
10) How do you deal with accounts which finally buy from a competitor? Are these leads forgone or are utilised in future?
To B2B marketers
1) Have you used Inbound marketing techniques like Social media marketing, Mobile ads etc., ? If yes, which ones & how?
2) Have you used outbound marketing techniques like Social email marketing, direct selling etc., ? If yes, which ones & how?
3) Which marketing channel do you spend the most on & why?
4) How is the lead qualification pursued? On what basis is the decision to pursue a lead or not based upon?
5) Based on what parameters do you score leads & prioritize the leads (Convertibility, revenue, Ease of access, Brand etc.,)
6) How do you nurture the existing leads to bring in more business?
7) How do you communicate the value to the client? Showing total cost of ownership (maintenance & support), giving out documentation.
8) Who is the point of contact in different types of account?
9) How do you approach an account during developmental selling v/s service selling?
10) How do you deal with accounts which finally