Re-Positioning
COURSE: MARKETING MANAGEMENT
SUBMITTED TO: FARAH ALI NAWAZ
SUBMITTED BY:
MAZHAR JAFFRI 10667
MOHAMMAD FAHAD 10700
MOHAMMAD BASIT
MAHENDER ADVANI 7454
DATE: 18-04-2010
ACKNOWLEDGEMENTS
Through this I would like to thanks Almighty ALLAH, The most merciful, for providing us the skills and strength to fulfill a task, which could not have seen and achieved without His blessings.
Now, we can move forward but with great thanks and appreciation to those who have supported and encouraged us throughout our report. This report would not have seen its completion without the guidance from our teacher, Miss Farah Ali Nawaz. We can never forget your support and advices that you have given us for the last four months.
We also like to thank students who gave us their responses, and helped us to accomplish this task.
Finally, we would like to thank all the people who helped us throughout this report.
TABLE OF CONTENT
EXECUTIVE SUMMARY:
This report covers the different aspects of relaunching of BMX of SOHRAB. The Name we choose of for the product is BMXtra .The report starts with the introductions of SOHRAB, Bicycle industry and its background. The report highlights the features of SOHRAB’s BMXtra. It analyzes its strengths, weaknesses, opportunities and threats in the market.
The main objective of the company is to relaunch BMX Cycle as BMXtra and be the market leader in the category of bicycles once again. The purpose of doing this is aims to redesign the bicycle and increase its market share. One main objective on which the company is focusing on is building brands and product image.
The new product strategy of SOHRAB is based on product development and market penetration. They try to work on four distinguishing features that can make BMXtra the Pakistan’s best bicycle in the category of bicycles. The company will provide a wide dealership network in all over the country. The dealership network,
SUBMITTED TO: FARAH ALI NAWAZ
SUBMITTED BY:
MAZHAR JAFFRI 10667
MOHAMMAD FAHAD 10700
MOHAMMAD BASIT
MAHENDER ADVANI 7454
DATE: 18-04-2010
ACKNOWLEDGEMENTS
Through this I would like to thanks Almighty ALLAH, The most merciful, for providing us the skills and strength to fulfill a task, which could not have seen and achieved without His blessings.
Now, we can move forward but with great thanks and appreciation to those who have supported and encouraged us throughout our report. This report would not have seen its completion without the guidance from our teacher, Miss Farah Ali Nawaz. We can never forget your support and advices that you have given us for the last four months.
We also like to thank students who gave us their responses, and helped us to accomplish this task.
Finally, we would like to thank all the people who helped us throughout this report.
TABLE OF CONTENT
EXECUTIVE SUMMARY:
This report covers the different aspects of relaunching of BMX of SOHRAB. The Name we choose of for the product is BMXtra .The report starts with the introductions of SOHRAB, Bicycle industry and its background. The report highlights the features of SOHRAB’s BMXtra. It analyzes its strengths, weaknesses, opportunities and threats in the market.
The main objective of the company is to relaunch BMX Cycle as BMXtra and be the market leader in the category of bicycles once again. The purpose of doing this is aims to redesign the bicycle and increase its market share. One main objective on which the company is focusing on is building brands and product image.
The new product strategy of SOHRAB is based on product development and market penetration. They try to work on four distinguishing features that can make BMXtra the Pakistan’s best bicycle in the category of bicycles. The company will provide a wide dealership network in all over the country. The dealership network,