Reestablishing the Brand Boroline
Submission of Project Synopsis
For
Team
Team Member : Ranadeep Mookherjee
Roll No : 1221000881
Address of correspondence : 103/3, Raipur Road, Kolkata 700047
Contact : +91-9836359933 (Mobile) ranadeep0408@gmail.com (e-Mail)
Chapters
1. Introduction
2. Table of Contents
3. Executive Summary
4. Profile of the Company
5. Nature and brief outline of the product/s dealt by the company
6. Description of the Issue
7. Market Assessment Questionnaire
8. Results of the Market Assessment Study conducted
a. Methodology adapted to conduct the Market Assessment Study
b. Methodology adapted for analysis of the Market Assessment Data collected
9. Analysis of the need of the hour for the issue to be addressed
10. Steps and possible remedies suggested to resolve the Issue
11. Shortcomings of the project
12. Appendices & Annexure
Title of the Project:
Re – establishing the Brand “Boroloine” in the Indian Market
Issue
In the wake of 21st century and due to globalization in the Indian Industrial arena, multiple international products are available in the market, Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground.
Objective and Scope of Study
Re –Branding / Re- establishing the brand Boroline in the Indian market would require extensive research, of the changing mindset of consumer in the urban and rural India providing with a scope to understand the changing scenario of the market condition urban, sub-urban and rural India.
Methodology adapted for Data Collection
1. Primary Research
a. One to One discussion with the Company Representatives
2. Secondary Research
3. Qualitative Research
4. Target Audience
a. One on One interview with Company Representative
b. One on One interview with Stakeholder
i. Distribution channel partner ii. Wholesale Dealers
iii.
For
Team
Team Member : Ranadeep Mookherjee
Roll No : 1221000881
Address of correspondence : 103/3, Raipur Road, Kolkata 700047
Contact : +91-9836359933 (Mobile) ranadeep0408@gmail.com (e-Mail)
Chapters
1. Introduction
2. Table of Contents
3. Executive Summary
4. Profile of the Company
5. Nature and brief outline of the product/s dealt by the company
6. Description of the Issue
7. Market Assessment Questionnaire
8. Results of the Market Assessment Study conducted
a. Methodology adapted to conduct the Market Assessment Study
b. Methodology adapted for analysis of the Market Assessment Data collected
9. Analysis of the need of the hour for the issue to be addressed
10. Steps and possible remedies suggested to resolve the Issue
11. Shortcomings of the project
12. Appendices & Annexure
Title of the Project:
Re – establishing the Brand “Boroloine” in the Indian Market
Issue
In the wake of 21st century and due to globalization in the Indian Industrial arena, multiple international products are available in the market, Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground.
Objective and Scope of Study
Re –Branding / Re- establishing the brand Boroline in the Indian market would require extensive research, of the changing mindset of consumer in the urban and rural India providing with a scope to understand the changing scenario of the market condition urban, sub-urban and rural India.
Methodology adapted for Data Collection
1. Primary Research
a. One to One discussion with the Company Representatives
2. Secondary Research
3. Qualitative Research
4. Target Audience
a. One on One interview with Company Representative
b. One on One interview with Stakeholder
i. Distribution channel partner ii. Wholesale Dealers
iii.