Reflection: How Can Marketing Assist You in Your Career Essay Example
n 'What is marketing and how do you feel that marketing will assist you in your career?'
Marketing is today understood in many matters and is an important part of every business, organisation and institution. Marketing can be defined as “The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society a large” (Elliot, Rundle-Thiele & Waller, 2012 p. 6).
This definition understates that marketing is all most any activity that involves communication between 2 parts in an industry, society etc. All companies, organisations, institutions etc. is therefore using and is exposed to marketing whether it is intentioned or not, and with increasing globalization marketing as a tool is more important than ever.
This means that marketing will play a huge roll in my future work and career in 2 ways, no matter what industry or professional position I will work in. First of all, an extensive and efficient use of marketing in my work will help to reach professional goals. Secondly, marketing is also a very helpful mean when representing myself to future employers, customers, partners etc. in a professional and favourable way. Going to a job interview or making a CV is a good example of how you marketing yourself. When sitting in a job interview you are only given a certain amount of time, and therefore you need to choose how to present yourself, and only tell what is important to your hopefully future employer. You will always have to present yourself in an edited version with a self-chosen angle, and for a job interview the focus could be on academic skills, work experience or personal values – and often a combination of those. This is a perfect example of how extensively use of marketing can assist your career: first you analyse what the employer demands, then you analyse what you have to offer and by that you find out how to represent yourself in agreement with
Marketing is today understood in many matters and is an important part of every business, organisation and institution. Marketing can be defined as “The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society a large” (Elliot, Rundle-Thiele & Waller, 2012 p. 6).
This definition understates that marketing is all most any activity that involves communication between 2 parts in an industry, society etc. All companies, organisations, institutions etc. is therefore using and is exposed to marketing whether it is intentioned or not, and with increasing globalization marketing as a tool is more important than ever.
This means that marketing will play a huge roll in my future work and career in 2 ways, no matter what industry or professional position I will work in. First of all, an extensive and efficient use of marketing in my work will help to reach professional goals. Secondly, marketing is also a very helpful mean when representing myself to future employers, customers, partners etc. in a professional and favourable way. Going to a job interview or making a CV is a good example of how you marketing yourself. When sitting in a job interview you are only given a certain amount of time, and therefore you need to choose how to present yourself, and only tell what is important to your hopefully future employer. You will always have to present yourself in an edited version with a self-chosen angle, and for a job interview the focus could be on academic skills, work experience or personal values – and often a combination of those. This is a perfect example of how extensively use of marketing can assist your career: first you analyse what the employer demands, then you analyse what you have to offer and by that you find out how to represent yourself in agreement with