The Leadership of Sir Richard Branson
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The Leadership of Sir Richard Branson
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Every individual expresses unique leadership traits and behaviors that define the way they interact with their followers. Few business leaders have managed to make an impact on the world like that of Sir Richard Branson. His leadership style has been analyzed by experts, and copied by managers who wish to duplicate his success. With his unique approach to management, he has been a driving factor in the growth of Virgin Group Ltd into a leading multinational company. In terms of situational leadership, Branson would be described as a delegating leader. He makes an effort to find talented people and inspires them with a well laid out vision, while still remaining involved in the decision making process (Schermerhorn 2005). The following analysis will define his leadership style, areas of improvement, and ways I can implement his qualities in my career.
Branson’s Leadership Style
It is clear that Sir Richard Branson was born to be an entrepreneur. He struggled throughout grade school, but still managed to start a school magazine titled Student at the age of 16. This would be the first of several successful business ventures for Branson at a very young age (Hawn 2006). From his early experiences he was able to learn how to communicate a vision to his followers and manage resources effectively. Situational leadership is the ideal way to analyze his decision making process because he clearly falls into the delegator category of leaders. A delegating leader will find the best talent for the job and assign responsibilities based on areas of strength or weakness, but remains highly involved in the decision making process (Humphreys 2010).
As time has passed, Branson’s leadership style has proved to be a very important aspect of Virgin