S.W.O.T Analysis Assignments--Hotel Research

The hotel that I am researching on is Four Season Hotel. It is located at 21 Avenue Road, Toronto, Ontario. This is close to Bloor Street and Avenue Road. This hotel consists of thirty-two floors and has maintained its freshness through frequent renovations. However, throughout all the renovations the hotel was able to keep its signature elements like the lobby’s impressive black and white marble floors and a cove ceiling bathed in soft light. Moreover, the Lobby, the Avenue Bars, and the lounge in the hotel are also attractive to those who live in Yorkville area. Finally, this hotel is also one of the major gathering place for the Hollywood stars during the Toronto Film Festival, which held in Toronto every September.

This hotel has a few strengths. Firstly, it is located in the heart of Yorkville, which is Toronto’s most fashionable shopping, dining and entertainment area. Furthermore, it only takes ten minutes for the guest of the hotel to get to downtown business district by TTC (Toronto Transit Company). Secondly, the hotel offer wide variety of services and attractive to its guest. Some of the services the hotel offer is fitness facilities, pool, and spa services. The fitness facilities offer wide range of equipments. It also includes changing areas, separate men's and women's saunas, massages and private training sessions. On top of that, the facilities also offer Virtual Workout, which can guide the guest through the workout, regardless of their fitness level. The heated indoor – outdoor pool with sun deck and lounge chairs are also one of the service provide by the hotel. The wide variety of spa service provide by the hotel can also be arrange privately at the guest room. Finally, this hotel offer a competitive rate, which include hotel dining credit up to hundred and twenty-five dollars Canadian per room per stay. This hotel also has a few weaknesses. Firstly, the location of this hotel is in the heart of Yorkville, which is one of the most