Mission Statement:
The primary mission is to host a multicultural, independent music festival which will benefit the local performing arts organizations by providing a unique venue where new and previously unknown musicians may showcase their talents. Our goal is to create a unique opportunity for new and undiscovered musicians whose talents would otherwise remain undiscovered.
Objectives:
Generate gross revenues in excess of $500,000.00 from music festival ticket sales
Generation of net proceeds in excess of $250,000.00 dollars from the gross revenues derived from music festival ticket sales
To support the local performing arts community and musicians via donations and grants derived from the net proceeds
To create opportunities for the musicians by providing them with exposure to a variety of music industry peers, talent scouts and promoters as well as presenting them with a professional venue for which to promote their music
To provide the community with a culturally diverse music experience in a family friendly environment
To attract and retain visitors for subsequent festivals in an effort to sustain the revenue stream for future recipients of the music festival grants and donations.
Smart concepts applied:
1) To generate gross revenues in excess of $750,000.00 from music festival ticket sales
The planning commission will establish a point of contact within the marketing team who will be accountable for the promotion of the event along with the corresponding ticket sales during the 10 months preceding the event.
2) The generation of net proceeds in excess of $350,000.00 dollars from the gross revenues derived from music festival ticket sales.
The planning commission will establish a point of contact on the talent committee who will be responsible for the recruiting of entertainment and procurement of all merchandise and food vendors, sanitation services, the permitting process,