sensation
Sensation:
A mental process (as seeing, hearing, or smelling) resulting from the immediate external stimulation of a sense organ often as distinguished from a conscious awareness of the sensory process.
Marketers can utilize sensation in many areas of marketing mix such as advertising, product positioning, pricing and others.
For example:
In advertising, sensation and perception can be very important to making an advertisement effective and memorable. The five senses; sight, sound, smell, taste, and touch can be applied to ads to show consumers what it would be like to experience their product. “In a commercial for a dessert, like cookies, the people in the ad will slowly close their eyes inhaling and embracing the delicious smell and taste of the cookies. This gives a positive image to consumers that the product smells and tastes great.”
In branding, that’s a great reason to consider all the ways in which your business can get into the hearts, minds, souls—and senses—of your core market. How sensations can strengthen and support a brand promise? E.g. “SMELL: Can smell infuse a brand? Sure! Folgers coffee built an entire campaign around the aroma of its coffee brewing in the morning and proclaiming, “The best part of waking up is Folgers in your cup.” “
Sensory adaptation:
Is when the sensory receptors change and adapt to different stimuli. For example in a darkened room your pupils enlarge allowing more of the available light in. This is why you can see a little better in the dark after you get used to it.
In advertising, Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly. They are concerned that consumers will get so used to their current print ads and TV commercials that they will no longer “see” them; that is, the ads will no longer provide sufficient sensory input to be noted.
Some marketers try to increase sensory input. For example, Apple
A mental process (as seeing, hearing, or smelling) resulting from the immediate external stimulation of a sense organ often as distinguished from a conscious awareness of the sensory process.
Marketers can utilize sensation in many areas of marketing mix such as advertising, product positioning, pricing and others.
For example:
In advertising, sensation and perception can be very important to making an advertisement effective and memorable. The five senses; sight, sound, smell, taste, and touch can be applied to ads to show consumers what it would be like to experience their product. “In a commercial for a dessert, like cookies, the people in the ad will slowly close their eyes inhaling and embracing the delicious smell and taste of the cookies. This gives a positive image to consumers that the product smells and tastes great.”
In branding, that’s a great reason to consider all the ways in which your business can get into the hearts, minds, souls—and senses—of your core market. How sensations can strengthen and support a brand promise? E.g. “SMELL: Can smell infuse a brand? Sure! Folgers coffee built an entire campaign around the aroma of its coffee brewing in the morning and proclaiming, “The best part of waking up is Folgers in your cup.” “
Sensory adaptation:
Is when the sensory receptors change and adapt to different stimuli. For example in a darkened room your pupils enlarge allowing more of the available light in. This is why you can see a little better in the dark after you get used to it.
In advertising, Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly. They are concerned that consumers will get so used to their current print ads and TV commercials that they will no longer “see” them; that is, the ads will no longer provide sufficient sensory input to be noted.
Some marketers try to increase sensory input. For example, Apple