When reading pieces by writers involved in the exploration and settlement on the new world, it is important to keep in mind the audience they were targeting. These pieces were not published in America, but rather were transmitted in Europe, published and read by a widespread European audience. Additionally, these travelers were paid by the government to propagandize the new world and entice readers to want to visit or settle there. With that in place, it is easy to understand how a major purpose for travel writers would be to advertise the new world.
Christopher Columbus's letters were considered one of the first reports of the New World. Columbus landed in the West Indies but thought that he was in India. He portrays his surroundings with a conquistador mentality, in that he says the people are savages, and he has taken command of them and they admire him greatly. In "Letter to Luis de Santagel Regarding the First Voyage", he talks about the richness and beauty of the New World using very descriptive imagery and planting the picture of natural abundance in the readers mind. He describes the land, the mountains, the terrain, the animals, birds, and people in such a manner that it appears to be a type of Eden where there is plenty for all, and anything is possible. With this visual marketing in his writing, Columbus is selling the new land to his audience back in cold crowded Europe: "Espanola is a