SKODA strategic management report
Table of Content
No.
Content
Page
1.
Background of the company
2
2.
Vission, Objective , current mission and proposed mission.
3 - 4
3.
Situational analysis;
a) The external analysis
I. PEST analysis
II. Porter 5 forces
III. Competitive profile matrix
IV. EFE matrix
b) The internal analysis
I. Financial analysis
Income statement
Balance sheet
Financial ratio
II. IFE matrix
c) TOWS analysis
d) Space Matrix
5
6
7
8
9 - 10
11 - 12
13
14 - 15
16
17
4.
Major Issues
a) Corporate level
b) Business level
c) Functional level
18
5
Recommendation
a) Corporate level
b) Business level
c) Functional level
18
Background of the Company
Years history 1895
Skoda Automobile Company was founded, when Vaclav Laurin and Vaclav Klement began manufacturing Slavia-brand bicycles. Just four years later,Laurin & Klement began manufacturing motorcycles.
1939
During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage. The enterprise is nationalized in the autumn of 1945. Nazis marched into Czechoslovakia and he ordered Skoda to move the steering wheel of its autos to the left side.
1960
Skoda began producing cars for mass production market that had little style and often like a metal.
1987
Unveiling of the long-awaited Skoda Favorite, a car with a modern designs that later helps to transform Skoda Autol box. The joke was begun.
1989
A student rally for freedom began at Wenceslas Square had relinquished power to the government and be referred as “Velvet Revolution”.
1993
Czechoslovakia split into two parts –Czech Republic and Slovakia where Czech Republic began to put into place laws to encourage privatization of national assets and the development of new entrepreneurial enterprises.
1991
April 16 marks the beginning of a new
No.
Content
Page
1.
Background of the company
2
2.
Vission, Objective , current mission and proposed mission.
3 - 4
3.
Situational analysis;
a) The external analysis
I. PEST analysis
II. Porter 5 forces
III. Competitive profile matrix
IV. EFE matrix
b) The internal analysis
I. Financial analysis
Income statement
Balance sheet
Financial ratio
II. IFE matrix
c) TOWS analysis
d) Space Matrix
5
6
7
8
9 - 10
11 - 12
13
14 - 15
16
17
4.
Major Issues
a) Corporate level
b) Business level
c) Functional level
18
5
Recommendation
a) Corporate level
b) Business level
c) Functional level
18
Background of the Company
Years history 1895
Skoda Automobile Company was founded, when Vaclav Laurin and Vaclav Klement began manufacturing Slavia-brand bicycles. Just four years later,Laurin & Klement began manufacturing motorcycles.
1939
During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage. The enterprise is nationalized in the autumn of 1945. Nazis marched into Czechoslovakia and he ordered Skoda to move the steering wheel of its autos to the left side.
1960
Skoda began producing cars for mass production market that had little style and often like a metal.
1987
Unveiling of the long-awaited Skoda Favorite, a car with a modern designs that later helps to transform Skoda Autol box. The joke was begun.
1989
A student rally for freedom began at Wenceslas Square had relinquished power to the government and be referred as “Velvet Revolution”.
1993
Czechoslovakia split into two parts –Czech Republic and Slovakia where Czech Republic began to put into place laws to encourage privatization of national assets and the development of new entrepreneurial enterprises.
1991
April 16 marks the beginning of a new