SLIM past pepar

Preliminary Certificate in Marketing
June 30th, 2013 - Examination
PCM II 2013 – 78th Intake, 23rd Year
Candidate’s Registration Number
(As per in the examination admission form / Student ID)

For Examiner’s use only
Examiner’s Comments

Part One

Question 01
Part Two
Question No.
Question 02
Question 03
Question 04
Question 05
Question 06
Question 07

Second Examiner’s Comments

Part Three
Question No.
Question 08
Question 09
Question 10
Question 11
Total

st

1 Marker

nd

2 Marker

Final
Marks

Instructions to candidates
Time: 0930 hrs – 1230 hrs

Duration: Three (03) hours

There are three parts in this question paper
Part One
 This part has 40 multiple-choice questions. It is a compulsory section. Candidates are expected to select the most suitable answer and tick the selected answer in the given box in the question paper itself.
Part Two
 Candidates are expected to answer the questions in the space provided in the question paper. All answers are compulsory.
Part Three
 Candidates are expected to answer only two questions out of four.
 Answers should be written in the loose supplementary answer sheets provided and they should be attached to the question paper itself.
Other Instructions


State your Registration Number on the front cover of the answer book and on each and every additional paper attached to it. Your name must not appear anywhere in the answer book or answer scripts.



Always start answering a question on a new page.



You are reminded that answers should not be written in pencil or red pen except in drawing diagrams.



Answer the questions using:



Clarity of expression




Effective arrangement and presentation

Logical and precise arguments

Illegible handwriting will be penalised.

Page 2 of 25

PART ONE
Read the question and select the most appropriate answer
Tick your choice in the given space
Question 01

Question 01:01