Appendix
II. A) Mission Statement: "We have always defined success by more than financial performance. We believe how we do things is as important as what we do. Our purpose aims to further articulate why we are in business and the impact we aspire to have on society."
Smucker’s basic beliefs are an expression of its values and principles which guide the company’s strategic behavior and direction. These beliefs are tied to the company’s founder, Jerome Monroe Smucker, who sold a quality product at a fair price, and followed solid policies. Therefore, the company prospered. In this decade, Smucker’s continues to grow by adhering to the basic beliefs of quality, people, ethics, growth, and independence. These time honored principles have provided a strong foundation throughout its history, and serve as the guideposts for all future strategies, plans and achievements.
Source: International Monetary Fund: Indices of Market Prices for Non-Fuel and Fuel Commodities, 2009-2011
Description: includes Cereal, Vegetable Oils, Meat, Seafood, Sugar, Bananas, and Oranges
Appendix
Table 2
Table 2 J. M. Smucker’s Operations | | US Retail Coffee Market | Folgers, Millstone | US Retail Consumer Market | Jif, Smucker's, Hungry Jack | US Retail Oils & Baking Market | Crisco, Pillsbury, White Lily, Eagle Brand, Martha White | Special Markets | Knudsen beverages, Smucker's to US food service accounts, int. sales |
Source: J. M. Smucker Company 2010
Table 3
Table 3
J.M. Smucker Co Industry Competitors Company Name | Ticker | Market Value ($M) | EPS | Yield % | Beta | NESTLE S.A. | NSRGY | 188,989.74 | 10.74 | 3 | 0.51 | UNILEVER NV | UN | 93,855.43 | 2.09 | 3.1 | 0.81 | UNILEVER PLC | UL | 91,293.69 | 2.09 | 3.8 | 0.77 | KRAFT FOODS INC. | KFT | 68,161.17 | 1.83 | 3 | 0.55 | DANONE | DANOY | 38,494.67 | 0.85 | 2.2 | 0.82 | GENERAL MILLS, INC. | GIS | 25,199.40 | 2.35 | 3.1 | 0.19 | KELLOGG CO. | K | 17,889.26 |