It refers to our need to be right. Sometimes, an individual does not know what is the correct behaviour for the particular circumstances. In these cases, the individual will look to and copy the behaviour of others (e.g. modeling). The behaviour of others provides information on what is the correct thing to do in this situation.
There are three types of social influence - conformity - compliance - obedience
Conformity
Conformity involves developing attitudes, opinions, and behaviors to match the attitudes of a specific group. Most people conform to the standard values, also called norms, of many groups without stress and often without even knowing that they are doing so. From an early age, a process of making children conform starts and continues persistently eg. Don’t speak to strangers. Conformity is neither good nor bad.
Some degree of conformity is necessary for societies to function. For example, when you stop at a red light, you are conforming to the law and to the general agreement that for the good and safety of society, a red light means stop. You stop, even though most of the time there is not a police officer on the scene to enforce the law.
All people balance the need to conform and fit in with the need to express their individuality throughout their lives. Some research into birth order suggests that the oldest child in a family is more likely to conform, while later children are more likely to become non-conformists. However, these studies are open to different interpretations and, although interesting, should not be considered conclusively true.
Young children tend to be the least aware of the group and society values and are the least influenced by the need to conform. However, with more social interactions and more awareness of others, the need to conform grows. Pre-teens and teenagers face