spirit to serve
BUS103 Communication in a Digital Age
Learning Outcomes
Upon completion of this unit, students should be able to demonstrate, in the appropriate context, the ability to:
a.
Recognise and reflect critically on the importance of group communication.
b.
Critically review and make judgement upon constructing and disseminating good news and bad news messages in a business context.
c.
Discuss and present the effective use of digital, voice, and written message technologies in business communication.
d.
Analyse and apply the use of interpersonal communication in business.
e.
Evaluate how legal and ethical constraints, diversity challenges, team environment and changing technologies influence the process of business communication.
Student Assessment
Assessment Type
When Assessed
Weighting
Learning Outcomes
Learning Portfolio Communication exercises, case studies, oral presentation.
Individual
(5,000 words)
Weeks 3-10
100%
a, b, c, d, e
Learning Resources
Prescribed:
Lehman, C M and DuFrene, D D 2014, BCOM, 5thedn, Cengage Learning, South Melbourne, Vic.
Recommended:
Beebe, SA, Beebe, SJ & Ivy, DK 2013 Communication: principles for a lifetime, 5thedn, Pearson, Boston, MA.
Dainton, M &Zelley, ED 2011 Applying communication theory for professional life: a practical introduction, 2ndedn, Sage Publications, Thousand Oaks, Calif.
Engleber, IN & Wynn, DR 2013 Working in groups: communication principles and strategies, Pearson, Upper Saddle River, NJ.
Goodall, HL, Goodall, S, Schiefelbein, J 2010 Business and professional communication in the global workplace, 3rdedn, Wadsworth/Cengage Learning, Melbourne, Vic.
Lane, SD 2010 Interpersonal communication: competence and contexts, Allyn and Bacon, Boston, MA.
Summers, J & Smith, B 2010, Communication skills handbook, 3rdedn, John Wiley & Sons, Milton, Qld
Together with a collection of relevant readings from the following journals:
Harvard Business Review
International Journal of Hospitality
Learning Outcomes
Upon completion of this unit, students should be able to demonstrate, in the appropriate context, the ability to:
a.
Recognise and reflect critically on the importance of group communication.
b.
Critically review and make judgement upon constructing and disseminating good news and bad news messages in a business context.
c.
Discuss and present the effective use of digital, voice, and written message technologies in business communication.
d.
Analyse and apply the use of interpersonal communication in business.
e.
Evaluate how legal and ethical constraints, diversity challenges, team environment and changing technologies influence the process of business communication.
Student Assessment
Assessment Type
When Assessed
Weighting
Learning Outcomes
Learning Portfolio Communication exercises, case studies, oral presentation.
Individual
(5,000 words)
Weeks 3-10
100%
a, b, c, d, e
Learning Resources
Prescribed:
Lehman, C M and DuFrene, D D 2014, BCOM, 5thedn, Cengage Learning, South Melbourne, Vic.
Recommended:
Beebe, SA, Beebe, SJ & Ivy, DK 2013 Communication: principles for a lifetime, 5thedn, Pearson, Boston, MA.
Dainton, M &Zelley, ED 2011 Applying communication theory for professional life: a practical introduction, 2ndedn, Sage Publications, Thousand Oaks, Calif.
Engleber, IN & Wynn, DR 2013 Working in groups: communication principles and strategies, Pearson, Upper Saddle River, NJ.
Goodall, HL, Goodall, S, Schiefelbein, J 2010 Business and professional communication in the global workplace, 3rdedn, Wadsworth/Cengage Learning, Melbourne, Vic.
Lane, SD 2010 Interpersonal communication: competence and contexts, Allyn and Bacon, Boston, MA.
Summers, J & Smith, B 2010, Communication skills handbook, 3rdedn, John Wiley & Sons, Milton, Qld
Together with a collection of relevant readings from the following journals:
Harvard Business Review
International Journal of Hospitality