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Sportswear and Nike Marketing Approach Essay Example

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Sportswear and Nike Marketing Approach Essay Example
Table of contents

Introduction 04
Sports wear market 04
BCG Matrix 06
Ansoff’s Matrix 08
Conclusion 12
References 13

To: Richard small (tutor)
From: Abu Zahed Anchari
Re : Sportswear and Nike marketing approach
Date: 02nd august, 2012

The report looks into the changed of sportswear market over the last 10 years . The reports also include the analysis of BCG matrix and Ansoff’s Growth matrix for Nike new product- casual footwear. This report is supported by my personal experience, publicised and factual situation.

Introduction: Sportswear market is one of the most-price competitive markets in the United Kingdom. The UK sportswear market is boosting more and more every year. Nike which is famous for sportswear products, is one of top sports brand in the world and British market holds a great repute for Nike product. The success behind Nike is strong market analysis, customer focus, product development, strong brand image. (Www.Nike.com)
Sportswear market: In 1970s, athletic sportswear started to changed from a product line aimed at tiny and distinctive into a typical fashion product. The difference between performance and fashion, formal and informal, function and style that one existed have become unclear. In 1980s, the sportswear market changed into the clothing market. The tendency was changed by boosting of sports participation. Approximately 70% of athletic footwear is bought for leisure, casual and normal use. In
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