starbucks research
MASTER IN BUSINESS ADMINISTRATION
Midlands State University
FACULTY OF COMMERCE
GRADUATE SCHOOL OF BUSINESS LEADERSHIP
MBA 824: E-COMMERCE
GROUP MEMBERS
Shingirayi Madarani R09694J
Enegray Changachirere R141044A
Enork Gundo R14830Z
Herbert Mataruka R141023T
ASSIGNMENT 2
LECTURER MRS MIRIAM MUGWATI
DUE DATE 17TH SEPTEMBER 2014
Assignment 2
Visit the facebook pages for the following companies (and for any other companies of your choice) to help you answer this question: Starbucks, Unilever, Handy Andy.
Explain the different business strategies that a Zimbabwean organisation of your choice which is not active on facebook may implement to help its target market connect with its products/service/brand. (30 marks)
Starbucks
Food/Beverages
On their facebook page, they have 37,449,767 likes and 19,510,360 visits as at 16 September 2014. On visiting the Starbucks world wide web – http://www.starbucks.com, it says, “We are the world’s premier roaster and retailer of speciality coffee” and they have put up a loyalty program that says, “A loyalty program that's all about you, get exclusive offers by simply registering a Starbucks Card.” You just have to join by signing in.
Through an array of advertisements, it invites customers to explore various products that it offers like the following;
(a) Explore the flavors
Fall rituals, old and new.
Sweet, spicy, savory and all-around delicious. PSL™ is back, with friends. Let the celebration begin.
(b) Send an e-Gift now
Gift cards to celebrate fall.
Shop our seasonal collection.
(c) Learn more
A sweet harvest returns
Celebrate the season with delectable pumpkin and apple treats baked to perfection.
(d) Find a store
Save your receipt — get an afternoon treat.
Bring in your morning receipt after 2pm and get any bakery treat for $1. At
Midlands State University
FACULTY OF COMMERCE
GRADUATE SCHOOL OF BUSINESS LEADERSHIP
MBA 824: E-COMMERCE
GROUP MEMBERS
Shingirayi Madarani R09694J
Enegray Changachirere R141044A
Enork Gundo R14830Z
Herbert Mataruka R141023T
ASSIGNMENT 2
LECTURER MRS MIRIAM MUGWATI
DUE DATE 17TH SEPTEMBER 2014
Assignment 2
Visit the facebook pages for the following companies (and for any other companies of your choice) to help you answer this question: Starbucks, Unilever, Handy Andy.
Explain the different business strategies that a Zimbabwean organisation of your choice which is not active on facebook may implement to help its target market connect with its products/service/brand. (30 marks)
Starbucks
Food/Beverages
On their facebook page, they have 37,449,767 likes and 19,510,360 visits as at 16 September 2014. On visiting the Starbucks world wide web – http://www.starbucks.com, it says, “We are the world’s premier roaster and retailer of speciality coffee” and they have put up a loyalty program that says, “A loyalty program that's all about you, get exclusive offers by simply registering a Starbucks Card.” You just have to join by signing in.
Through an array of advertisements, it invites customers to explore various products that it offers like the following;
(a) Explore the flavors
Fall rituals, old and new.
Sweet, spicy, savory and all-around delicious. PSL™ is back, with friends. Let the celebration begin.
(b) Send an e-Gift now
Gift cards to celebrate fall.
Shop our seasonal collection.
(c) Learn more
A sweet harvest returns
Celebrate the season with delectable pumpkin and apple treats baked to perfection.
(d) Find a store
Save your receipt — get an afternoon treat.
Bring in your morning receipt after 2pm and get any bakery treat for $1. At