Strategic Management Assignment
TABLE OF CONTENT
NO
TITLE
PAGE
1
Background( Vision & Mission)
2 - 4
2
External Factors
5 - 6
3
EFE Matrix
7
4
Internal Factors
8 - 10
5
IFE Matrix
11
6
Conclusion
12
7
Suggestion
13 - 14
8
Objectives
15
9
Action Plan
16 - 18
10
Research Methodology
19 - 21
SIDMA COLLEGE SABAH
Background
Sabah International Dynamic Management (SIDMA) College is a private higher learning institution offering more than twelve academic programs from various faculties such as the Faculty of Education and Social Sciences (FESS), Faculty of Business Administration (FBA) and the Faculty of Hospitality and Tourism Management (FHTM). The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation.Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centres in East Malaysia running UNITAR and several of its own academic programs.
First established in Sarawak in 1998, the college, formerly known as Institut Pengurusan Dinamik Seminar (IPDS) extended its operation to the land below the wind or Sabah in 2002. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 square feet and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 square feet City Campus at Bundusan Commercial Centre.
Aimed at achieving its mission of producing a knowledgeable, skilful and competitive individual, the college is committed to equip its students with quality knowledge and skills through the provision of excellent
NO
TITLE
PAGE
1
Background( Vision & Mission)
2 - 4
2
External Factors
5 - 6
3
EFE Matrix
7
4
Internal Factors
8 - 10
5
IFE Matrix
11
6
Conclusion
12
7
Suggestion
13 - 14
8
Objectives
15
9
Action Plan
16 - 18
10
Research Methodology
19 - 21
SIDMA COLLEGE SABAH
Background
Sabah International Dynamic Management (SIDMA) College is a private higher learning institution offering more than twelve academic programs from various faculties such as the Faculty of Education and Social Sciences (FESS), Faculty of Business Administration (FBA) and the Faculty of Hospitality and Tourism Management (FHTM). The College, in its vibrant and dynamic environment strives to focus on teaching and learning and discovery of new knowledge with integration of quality education, qualified teaching staff, excellent services and innovation.Under the leadership of its charismatic Chairman, Prof. Dr. MorniHj. Kambrie, his dynamic team of managers and trusted Board of Directors the college prospers jubilantly over the years and rapidly emerged as one of the largest regional centres in East Malaysia running UNITAR and several of its own academic programs.
First established in Sarawak in 1998, the college, formerly known as Institut Pengurusan Dinamik Seminar (IPDS) extended its operation to the land below the wind or Sabah in 2002. During its first establishment in Kota Kinabalu, the college leased a two storey prudential building of approximately 15,000 square feet and had its first batch of 34 students in 2003. Gradually progressing with over 2000 active and registered students, the college is now exclusively located at its newly constructed 47,000 square feet City Campus at Bundusan Commercial Centre.
Aimed at achieving its mission of producing a knowledgeable, skilful and competitive individual, the college is committed to equip its students with quality knowledge and skills through the provision of excellent