strategy management final exam
对外经济贸易大学国际商学院
战略管理
期末考试试卷
对外经济贸易大学
2007─2008学年第一学期
《战略管理》期末考试试卷（A卷）
课程代码及课序号：MGT311－0
学号：
姓
班级：
课序号：
题号
一
二
名：
三
成
绩：
任课教师：
四
五
合计
得分
Notice：Please write your name and all your answers on the answer sheet.
PartⅠ Multiple Choice 20 points, 2 points for each. For each question, please select one best
（
answer.）
1. Primary activities are:
A) the activities most likely to be imitated by competitors.
B) involved in a product’s physical creation, its distribution, and its service after the sale.
C) the activities involved when companies are initially established.
D) the activities that the top management team most values.
2. One of Southwest Airlines’ competitive advantages is highly difficult for competitors to imitate.
This is their:
A) advanced reservation processing technology.
B) deep market penetration.
C) organizational culture.
D) research and development.
3．Vertical integration strategies
A) extend a company's competitive scope within the same industry by expanding the firm's range backward into sources of supply and/or forward toward end-users of the product. B) are one of the best strategic options for helping companies win the race for global market leadership.
C) offer the potential to expand a company lineup of products and services.
第 1 页 共 5 页
1
对外经济贸易大学国际商学院
战略管理
期末考试试卷
D) are a particularly effective means for enhancing a company's ability to expand into additional geographic markets, particularly the markets of foreign countries.
4. Value chain analysis is a tool used to:
A) analyze a firm’s external environment for value-creating opportunities.
B) concentrate on a firm’s internal environment without exercising concern about the actions of those companies with which the firm competes.
C) understand the parts of the firm’s organization that create value and those that do not.
D) determine how long an opportunity in a firm’s external environment
战略管理
期末考试试卷
对外经济贸易大学
2007─2008学年第一学期
《战略管理》期末考试试卷（A卷）
课程代码及课序号：MGT311－0
学号：
姓
班级：
课序号：
题号
一
二
名：
三
成
绩：
任课教师：
四
五
合计
得分
Notice：Please write your name and all your answers on the answer sheet.
PartⅠ Multiple Choice 20 points, 2 points for each. For each question, please select one best
（
answer.）
1. Primary activities are:
A) the activities most likely to be imitated by competitors.
B) involved in a product’s physical creation, its distribution, and its service after the sale.
C) the activities involved when companies are initially established.
D) the activities that the top management team most values.
2. One of Southwest Airlines’ competitive advantages is highly difficult for competitors to imitate.
This is their:
A) advanced reservation processing technology.
B) deep market penetration.
C) organizational culture.
D) research and development.
3．Vertical integration strategies
A) extend a company's competitive scope within the same industry by expanding the firm's range backward into sources of supply and/or forward toward end-users of the product. B) are one of the best strategic options for helping companies win the race for global market leadership.
C) offer the potential to expand a company lineup of products and services.
第 1 页 共 5 页
1
对外经济贸易大学国际商学院
战略管理
期末考试试卷
D) are a particularly effective means for enhancing a company's ability to expand into additional geographic markets, particularly the markets of foreign countries.
4. Value chain analysis is a tool used to:
A) analyze a firm’s external environment for value-creating opportunities.
B) concentrate on a firm’s internal environment without exercising concern about the actions of those companies with which the firm competes.
C) understand the parts of the firm’s organization that create value and those that do not.
D) determine how long an opportunity in a firm’s external environment