Strategy of Ikea Essay Example
Executive summary
Swedish company IKEA was the world's largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76,000. IKEA offered nearly 12,000 items to the home furnishings market worldwide. It sold a wide range of products including furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries across Europe, North America, Southeast Asia, Middle East and Austral. IKEA is well known for its unique concept, low price, wide range of product and flat packing.
This report shows the understanding of strategic application, and applies the tools and concepts to IKEA case. It covers three main parties; the first is summary which has brief introduction of IKEA, and then describe IKEA¡¦s strategies position and business- level strategy. The second is assessments, evaluates and assess the strengths and weaknesses of IKEA¡¦s business- level strategy; also extent synergy between the strategic position and the business-level strategy. The last part is recommendations, according the second part to recommend some future strategic options for IKEA.
Content
Chapter One -Summary
X Introduction
X Strategy position
Í Macro analysis- PESTEL
Í Strategy capabilities
Í Leadership
Í Culture
X Business- level strategy
Chapter Two- Assessment
X Synergy between IKEA¡¦s strength and business- level strategy
X Weakness of IKEA¡¦s strategy
Chapter Three- Recommendations
X Perspectives for IKEA
X Consistence in simple and stylish furniture
X Return to activities ¡V Focus on imperfect trade model
X Concentrate on simple structure for internal control
X Standardization V.S. Localization
Appendix
Reference
Chapter One
Introduction
IKEA Svenska AB, founded in 1943 is the world's largest furniture retailer that specializes in stylish but inexpensive Scandinavian designed furniture. It has 128 fully-owned stores in
Swedish company IKEA was the world's largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76,000. IKEA offered nearly 12,000 items to the home furnishings market worldwide. It sold a wide range of products including furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries across Europe, North America, Southeast Asia, Middle East and Austral. IKEA is well known for its unique concept, low price, wide range of product and flat packing.
This report shows the understanding of strategic application, and applies the tools and concepts to IKEA case. It covers three main parties; the first is summary which has brief introduction of IKEA, and then describe IKEA¡¦s strategies position and business- level strategy. The second is assessments, evaluates and assess the strengths and weaknesses of IKEA¡¦s business- level strategy; also extent synergy between the strategic position and the business-level strategy. The last part is recommendations, according the second part to recommend some future strategic options for IKEA.
Content
Chapter One -Summary
X Introduction
X Strategy position
Í Macro analysis- PESTEL
Í Strategy capabilities
Í Leadership
Í Culture
X Business- level strategy
Chapter Two- Assessment
X Synergy between IKEA¡¦s strength and business- level strategy
X Weakness of IKEA¡¦s strategy
Chapter Three- Recommendations
X Perspectives for IKEA
X Consistence in simple and stylish furniture
X Return to activities ¡V Focus on imperfect trade model
X Concentrate on simple structure for internal control
X Standardization V.S. Localization
Appendix
Reference
Chapter One
Introduction
IKEA Svenska AB, founded in 1943 is the world's largest furniture retailer that specializes in stylish but inexpensive Scandinavian designed furniture. It has 128 fully-owned stores in