Study guide
Global Marketing
Part B: Course Detail Status: Republished Version 3
Teaching Period
Sem 2 2014
RMIT Course Code
MKTG1061
RMIT Course Title
Global Marketing
School
625H Economics, Finance & Marketing
Career
Undergraduate
Campus
City Campus
Learning Mode
Face-to-Face
Primary Learning Mode
Face-to-face lectures and tutorials
Credit Points
12
Teacher Guided Hours
36 per semester
Learner Directed Hours
72 per semester
Course Coordinator
Kathleen Griffiths
Course Coordinator Phone
+61 3 9925 5415
Course Coordinator Email kathleen.griffiths@rmit.edu.au Offering Coordinator
Kathleen Griffiths
Offering Coordinator Phone
61 3 9925 5415
Offering Coordinator Email kathleen.griffiths@rmit.edu.au Offering Coordinator Location
80-10-56
Offering Coordinator Availability
TBA
Additional Staff Contact Details
Mr Christopher Toleman christopher.toleman@rmit.edu.au Mrs Neha Munshaw neha.munshaw@rmit.edu.au Ms. Krystal Zhao krystal.zhao@rmit.edu.au Pre-requisite Courses and Assumed Knowledge and Capabilities
MKTG1025 - Marketing Principles (or equivalent offering codes)
Course Description
This course has been designed as a Work Integrated Learning (WIL) course in which aspects of your academic learning will be applied in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience. The course will cover the role and importance of global marketing to the firm; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. The course will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation. The integration of work-based learning and academic learning will allow you to solve authentic business problems or address real issues faced in
Part B: Course Detail Status: Republished Version 3
Teaching Period
Sem 2 2014
RMIT Course Code
MKTG1061
RMIT Course Title
Global Marketing
School
625H Economics, Finance & Marketing
Career
Undergraduate
Campus
City Campus
Learning Mode
Face-to-Face
Primary Learning Mode
Face-to-face lectures and tutorials
Credit Points
12
Teacher Guided Hours
36 per semester
Learner Directed Hours
72 per semester
Course Coordinator
Kathleen Griffiths
Course Coordinator Phone
+61 3 9925 5415
Course Coordinator Email kathleen.griffiths@rmit.edu.au Offering Coordinator
Kathleen Griffiths
Offering Coordinator Phone
61 3 9925 5415
Offering Coordinator Email kathleen.griffiths@rmit.edu.au Offering Coordinator Location
80-10-56
Offering Coordinator Availability
TBA
Additional Staff Contact Details
Mr Christopher Toleman christopher.toleman@rmit.edu.au Mrs Neha Munshaw neha.munshaw@rmit.edu.au Ms. Krystal Zhao krystal.zhao@rmit.edu.au Pre-requisite Courses and Assumed Knowledge and Capabilities
MKTG1025 - Marketing Principles (or equivalent offering codes)
Course Description
This course has been designed as a Work Integrated Learning (WIL) course in which aspects of your academic learning will be applied in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience. The course will cover the role and importance of global marketing to the firm; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. The course will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation. The integration of work-based learning and academic learning will allow you to solve authentic business problems or address real issues faced in