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Survey Research: Communicating with Respondents

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Survey Research: Communicating with Respondents
SURVEY RESEARCH:
Communicating with Respondents

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Introduction
Personal Interview
Telephonic Interview & Survey
Self administered Questionnaire
Mail Survey
Internet Survey

Method of Data Collection
• Observational studies
– Researcher inspects the activities of a subject or the nature of some material without attempting to elicit responses from anyone

• Interrogative/Communication Mode
– The research questions the subjects and collects their responses by personal or impersonal means
• Interview or telephone conversations (Interactive)
• Self-administered questionnaires (Non Interactive; does not allow a dialogue or an exchange of information providing immediate feedback)

Interviews as Interactive Communication
• Human interactive media - personal form of communication. One human being directs a message to and interacts with another individual (or a small group)
• Electronic interactive media allow researchers to reach a large audience, personalize individual messages, and interact using digital technology • Survey respondents today are actively involved in a two-way communication using electronic interactive media.

• Important role of Internet as an ‘Interactive Medium
• Electronic interactive media include CDROM and DVD materials, touch-tone telephone systems, touch-screen interactive kiosks in stores, and other forms of digital technology.

Personal Interview- Definition
A two-way conversation initiated by an interviewer to obtain information from a respondent
– The interviewer generally controls the topics and patterns of discussion – The respondent is asked to provide information and has little hope of receiving any immediate or direct benefit from this cooperation
– Example: The NAAS study

• To conduct interviews, the researcher may communicate with individuals in person by going door to door
 intercepting them in shopping malls
 interviews may take place over the telephone.

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