swot analysis
SWOT ANALYSIS:
Strength:
• Excellent quality service
• Good networking
• More consumer oriented marketing due to ALFALAH Bank
• It brings new trends in mobile technology
• Worldwide roaming
• Choice is high and cheaper rates
• Very easy to use
• Proper connectivity
• Defensive strategy
• Online billing system
• High franchises
Weakness:
• No attractive advertisement on media.
• Very tough competition with other mobile companieslike, MOBILINK, U-FONE, TELENOR and ZONG
• Need to expand network coverage in all over Pakistan.
• Need to improve market position
• Programs to address inactive subscriber
• Low promotional packages activities
Opportunity:
• Growing industry
• More use due to increase of business in Pakistan
• Quality awareness in people
• Latest technology
• Internationally accepted network
• More motivational opportunities to employees
• More reliable network
• They have more positive investment opportunities
• Over 60 percent population in rural areas still underserved pentup demand by aggressive network expansion.
• Multiple SIM
• WARID being used as secondary connection opportunity to stimulate the growth by improving network coverage.
Threats:
• Existing competitors like MOBILINK and U-FONE
• Unstable political system in country
• Low package rate of competitors
• More experienced staff in other mobile companies
• Network coverage is low which need to expand
• Powerful media coverage of existing companies
• Entrance of New Competitor Like ZONG
ORGANIZATIONAL INTRODUCTION:
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Warid Pakistan launched its services in May 2005. It is very famous telecommunication company in Pakistan. Company is well known by its brand name Warid. Their tremendous efforts on management make the services on the reach of the customers all over the country
Strength:
• Excellent quality service
• Good networking
• More consumer oriented marketing due to ALFALAH Bank
• It brings new trends in mobile technology
• Worldwide roaming
• Choice is high and cheaper rates
• Very easy to use
• Proper connectivity
• Defensive strategy
• Online billing system
• High franchises
Weakness:
• No attractive advertisement on media.
• Very tough competition with other mobile companieslike, MOBILINK, U-FONE, TELENOR and ZONG
• Need to expand network coverage in all over Pakistan.
• Need to improve market position
• Programs to address inactive subscriber
• Low promotional packages activities
Opportunity:
• Growing industry
• More use due to increase of business in Pakistan
• Quality awareness in people
• Latest technology
• Internationally accepted network
• More motivational opportunities to employees
• More reliable network
• They have more positive investment opportunities
• Over 60 percent population in rural areas still underserved pentup demand by aggressive network expansion.
• Multiple SIM
• WARID being used as secondary connection opportunity to stimulate the growth by improving network coverage.
Threats:
• Existing competitors like MOBILINK and U-FONE
• Unstable political system in country
• Low package rate of competitors
• More experienced staff in other mobile companies
• Network coverage is low which need to expand
• Powerful media coverage of existing companies
• Entrance of New Competitor Like ZONG
ORGANIZATIONAL INTRODUCTION:
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Warid Pakistan launched its services in May 2005. It is very famous telecommunication company in Pakistan. Company is well known by its brand name Warid. Their tremendous efforts on management make the services on the reach of the customers all over the country