Swot Analysis of Bp Essay Example

| | BP p.l.c. (BP) is one of the largest vertically integrated oil and gas companies in the world. Its operations include the exploration and production of natural gas and crude oil; refining of crude oil; manufacturing of petroleum products; marketing of refined products; construction and mining; and transportation of crude oil. It is also involved in the marketing and trading of gas and power, marketing of liquefied natural gas (LNG), natural gas liquids (NGLs) and low-carbon power generation. BP has its operations spread over six continents spanning more than 100 countries. The company is headquartered in London, the UK |

Strengths
BP is ranked at the world’s 3rd largest energy company and is positioned as a multinational oil company headquartered in London that: * Operates petrochemical businesses worldwide through the network of its subsidiaries and retail brands(Amoco; ARCO; BP Express, BP Connect; BP Travel Centre; ampm; Burmah Castrol etc) * Participates in London Stock Exchange, IPO in New York Stock Exchange. and is listed in the FTSE 100 Index; * BP Amoco strong brand loyalty for oil; * Strong brand management driven by the ‘Beyond Petroleum’ slogan. * BO Q3 net profit increase by 83% due to record oil and gas prices. The indicator amounts to $53.43 per share compared to $21.27 during the same period in 2007.
Weaknesses
* Launch of controversial business with the Baku-Tbilisi-Ceyhan pipeline; * Increase in petrol prices in the UK; * Explosion of BP refinery in Texas that caused 100 injuries and 15 deaths in 2005; * Criminal charges due to the spread of 270.000 gallons of crude oil in the Alaskan tundra in 2006; * Toxic spill of 2,000 gallons of methanol in the oil field (Prudhoe Bay) managed by BP. * Closing of Alaskan oil wells.
Opportunities
* 8 b. USD investment in the research of alternative fuel methods, including hydrogen, natural gas, wind and solar over the forthcoming decade;