Human Capital and Marketing Strategies Organizations have recognized the importance of investing in their employees. They are realizing that in order to remain competitive in such a global economy they have to attract the best, brightest, and most diverse workforce. In the 1993 piece Cox states, "A major competitive factor for organizations is attracting and retaining the best available human-resource talent in the context of the current workforce demographic trends."(1)The other piece, from 2001, there is also a statement regarding human capital. "Given today 's increasingly diverse labor market, organizations that are best at attracting, retaining, and using the skills of diverse workers
Cited: (1)(3) The piece titled, "Diversity and Organizational Performance", pg. 27 (2) The piece titled, "The Challenge of Managing Diversity", pg. 9 (4)(6) The piece titled, "Diversity and Organizational Performance", pg. 32 (5) The piece titled, "The Challenge of Managing Diversity", pg. 7-8 (7) The piece titled, "Diversity and Organizational Performance", pg. 34 (8) The piece titled, "The Challenge of Managing Diversity", pg. 4-5 (9-11) The piece titled, "The Challenge of Managing Diversity", pg. 12-13 (12-13) The piece titled, "The Challenge of Managing Diversity", pg. 15