Tesco Marketing Techniques Essay Example
P1- Describe how marketing techniques are used to market products in two organisations.
Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:
Growth strategies: It is the strategy which always aims high and tries to get as larger shares in the market as it can.
Diversification:
Diversification is when a business introduces a new product to new a new market. It is one of the great ways to seek the profit by introducing new products and hoping to sell. This can be done in either corporate level or business unit level. Business unit level is when At the corporate level, it is generally [and it is also very interesting entering a promising business outside of the scope of the existing business unit. The business level is where a company may invent a new product in a new area.
Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix:
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Market penetration:
Market penetration is attracting more and more people from market. The companies enters the market in the aim to conceive more customers from their chosen segments to buy certain products/service.
Market development:
Market development is when a business introduces the same product/service to a different market. An example for this can be Mega bus start running in Laos. Nothing is changed about the service but it’s just extended to different county.
Product development:
This is the certain situation when a company introduces a new product to the same market. Survival strategies: This comes under the situation where companies consider the daily needs without making long term goals.
Branding:-
Branding simply includes all sorts of items which make up the
Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:
Growth strategies: It is the strategy which always aims high and tries to get as larger shares in the market as it can.
Diversification:
Diversification is when a business introduces a new product to new a new market. It is one of the great ways to seek the profit by introducing new products and hoping to sell. This can be done in either corporate level or business unit level. Business unit level is when At the corporate level, it is generally [and it is also very interesting entering a promising business outside of the scope of the existing business unit. The business level is where a company may invent a new product in a new area.
Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix:
[pic]
Market penetration:
Market penetration is attracting more and more people from market. The companies enters the market in the aim to conceive more customers from their chosen segments to buy certain products/service.
Market development:
Market development is when a business introduces the same product/service to a different market. An example for this can be Mega bus start running in Laos. Nothing is changed about the service but it’s just extended to different county.
Product development:
This is the certain situation when a company introduces a new product to the same market. Survival strategies: This comes under the situation where companies consider the daily needs without making long term goals.
Branding:-
Branding simply includes all sorts of items which make up the