Test Bank

Chapter 1: Introduction to Quality

TRUE/FALSE

1. People view quality subjectively and in relation to differing criteria based on their individual roles in the production-marketing value chain.

ANS: T PTS: 1 DIF: Difficulty: Easy
NAT: BUSPROG: Analytic TOP: A-head: Defining Quality
KEY: Bloom's: Knowledge

2. The transcendent definition of quality provides a means by which quality can be measured or assessed as a basis for practical business decisions.

ANS: F PTS: 1 DIF: Difficulty: Moderate
NAT: BUSPROG: Analytic TOP: A-head: Defining Quality
KEY: Bloom's: Comprehension

3. According to the product perspective of quality, larger number of product attributes are equivalent to higher quality.

ANS: T PTS: 1 DIF: Difficulty: Easy
NAT: BUSPROG: Analytic TOP: A-head: Defining Quality
KEY: Bloom's: Knowledge

4. The user perspective of quality judges a product based on how well the product performs its intended function.

ANS: T PTS: 1 DIF: Difficulty: Easy
NAT: BUSPROG: Analytic TOP: A-head: Defining Quality
KEY: Bloom's: Knowledge

5. According to the manufacturing perspective of quality, quality is based on the relationship of product benefits to price

ANS: F PTS: 1 DIF: Difficulty: Moderate
NAT: BUSPROG: Analytic TOP: A-head: Defining Quality
KEY: Bloom's: Comprehension

6. Inspection was the primary means of quality control during the first half of the twentieth century.

ANS: T PTS: 1 DIF: Difficulty: Easy
NAT: BUSPROG: Analytic TOP: A-head: History of Quality Management
KEY: Bloom's: Knowledge

7. During the 1940s and 1950s, after the world war II, the quality of products was the most important priority of top managers as it was recognized as the key to worldwide success.

ANS: F PTS: 1 DIF: Difficulty: Moderate
NAT: BUSPROG: Analytic TOP: A-head: History of Quality Management
KEY: Bloom's: Comprehension

8. Although quality can drive business success, it cannot guarantee it, and one