The Body Shop was founded in 1976 in Brighton (UK) by Anita Roddick.it now has now more than It changed the image of “Glamour and Beauty”.
It brought about use of natural “exotic” products to cleanse and polish the skin & hair.
Started new movements by refusing animal testing and being environmentally friendly
“The business of business should not just be about money it should be about responsibility. It should be about public good, not private greed.” Anita Roddick.
Core Values - “Simply stated, beauty means vitality, imagination, energy – personality traits that have more to do with an individual’s character than his or her age or some idealized arrangement of physical features. The BODY SHOP has undertaken and incorporated several initiatives in its business model that work to fulfil these values. Their partners in this are:
CRUELTY FREE INTERNATIONAL
With the help of The Body Shop Cruelty Free International is telling the world to go cruelty free. Its pledge rolled out at The Body Shop stores in 65 countries across the world during 2012! It is the largest and most ambitious campaign to date to seek a global ban on the use of animals to tests cosmetics. Across the world, The Body Shop customers have signed the pledge in-store to support Cruelty Free International's push for a global ban on animal testing for cosmetic products and ingredients.
On the 22nd of July, 2013, after more than 20 years of campaigning by its founding organisations- the BUAV and The Body Shop, the European Union has finally banned animal tested cosmetics. This historic event sets the stage for other countries to follow suit and provides Cruelty Free International with an outstanding opportunity to achieve their goal - a worldwide ban on animal testing for cosmetics. Against Animal Testing Timeline
1993: The Body Shop, the first beauty company to take action on animal testing for cosmetics, supported the campaign by enlisting the support of its