The Springfield nor’easters: Maximizing Revenues in the Minor Leagues Essay Example
The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues
The Springfield Nor’easters
Executive Summary
Springfield, Massachusetts is the new location for the Nor’easters Class A minor league baseball team. The Nor’easters baseball team chose Springfield because of the advantage of having the distance from any major league game venue. The owner of the team, Jimmy Mercante, needs the Nor’easters to bring in enough revenue to be able to run itself, other than some fixed expenses that are paid by their affiliate major league team. This team is looked at for being a development ground for youth players. To make a decision on pricing, a survey was completed, but achieved a relatively low response rate. Although an optimal pricing plan can be arrived at from survey responses, the problem is due to the very low responses rates, the survey results carry little statistical credibility. Therefore, what appears to be a marginal break-even for the first season of play could easily turn into a sizable loss. If it turns out that the percentage of people not participating in the survey actually are not interested in a minor league game, for whatever reasons. Larry Buckingham, Nor’easters Marketing Director, can take further steps in increasing the awareness of the new team by running a campaign to accomplish publicity among local residents, highlighting the fun facts and family. Buckingham should run a shorter survey allowing it to be easier for people to respond and take time to collect the responses. Once the credible responses are recorded, Buckingham can then move forward in validating the price point measurements upon being done with the analysis in the first data survey. If the results show net profit after fixed and variable costs, it could hold a huge launch in selling season tickets for next fall. Bob Cortez, President and General Manager, is right when it came to Buckingham needing to work with the artist to finish the logo design, otherwise
The Springfield Nor’easters
Executive Summary
Springfield, Massachusetts is the new location for the Nor’easters Class A minor league baseball team. The Nor’easters baseball team chose Springfield because of the advantage of having the distance from any major league game venue. The owner of the team, Jimmy Mercante, needs the Nor’easters to bring in enough revenue to be able to run itself, other than some fixed expenses that are paid by their affiliate major league team. This team is looked at for being a development ground for youth players. To make a decision on pricing, a survey was completed, but achieved a relatively low response rate. Although an optimal pricing plan can be arrived at from survey responses, the problem is due to the very low responses rates, the survey results carry little statistical credibility. Therefore, what appears to be a marginal break-even for the first season of play could easily turn into a sizable loss. If it turns out that the percentage of people not participating in the survey actually are not interested in a minor league game, for whatever reasons. Larry Buckingham, Nor’easters Marketing Director, can take further steps in increasing the awareness of the new team by running a campaign to accomplish publicity among local residents, highlighting the fun facts and family. Buckingham should run a shorter survey allowing it to be easier for people to respond and take time to collect the responses. Once the credible responses are recorded, Buckingham can then move forward in validating the price point measurements upon being done with the analysis in the first data survey. If the results show net profit after fixed and variable costs, it could hold a huge launch in selling season tickets for next fall. Bob Cortez, President and General Manager, is right when it came to Buckingham needing to work with the artist to finish the logo design, otherwise