* Vivienne Westwood British fashion designer and business woman largely responsible for bringing modern punk into the main stream. * In 1971, she opened a shop with her boy friend Malcolm McLaren called “let it rock” at 430 Kings Road. They sold brothel creeper shoes and draped jacket. Her inspiration was the 50’s music and clothing. * In 1972, the shop was rebranded with skull and crossbones and renamed as “Too fast to live, too young to die”. The designer’s interests had turned to biker clothing, zips and leather. Westwood and McLaren began to design t-shirts with provocative messages. Westwood was deeply inspired by the punk fashion phenomenon of the 1970s, saying "I was messianic about punk, seeing if one could put a spoke in the system in some way. “The punk style" included BDSM fashion, bondage gear, safety pins, and razor blades, bicycle chains on clothing and spiked dog collars for jewelry, as well as outrageous make-up and hair. * By 1974, the shop was renamed “sex”. It was intimidating and attracted extraordinary clientele. The shop’s slogan was- rubber wear for the office. In 1980, shop got its final name i.e. “The world’s end” which is still open and owned by Vivienne Westwood. * Vivienne Westwood’s designs got popular when McLaren became the manager of a British rock band called the sex pistols. They wore clothes which were designed by Westwood. The designs were inspired from prostitutes and bikers. * Pirates collection was the first ever catwalk at Olympia in spring 1981. It was a unisex collection. This line was inspired from Native Americans and ethnic cuts. The pants were loose from the hip area. The garments were asymmetrical. The clothes evoked the golden age of piracy, an age of highwaymen. The collection immediately entered the mainstream. * The buffalo girls in 1982 marked the the opening of their second shop named “Nostalgia of mud”. This collection was all about huge
* Vivienne Westwood British fashion designer and business woman largely responsible for bringing modern punk into the main stream. * In 1971, she opened a shop with her boy friend Malcolm McLaren called “let it rock” at 430 Kings Road. They sold brothel creeper shoes and draped jacket. Her inspiration was the 50’s music and clothing. * In 1972, the shop was rebranded with skull and crossbones and renamed as “Too fast to live, too young to die”. The designer’s interests had turned to biker clothing, zips and leather. Westwood and McLaren began to design t-shirts with provocative messages. Westwood was deeply inspired by the punk fashion phenomenon of the 1970s, saying "I was messianic about punk, seeing if one could put a spoke in the system in some way. “The punk style" included BDSM fashion, bondage gear, safety pins, and razor blades, bicycle chains on clothing and spiked dog collars for jewelry, as well as outrageous make-up and hair. * By 1974, the shop was renamed “sex”. It was intimidating and attracted extraordinary clientele. The shop’s slogan was- rubber wear for the office. In 1980, shop got its final name i.e. “The world’s end” which is still open and owned by Vivienne Westwood. * Vivienne Westwood’s designs got popular when McLaren became the manager of a British rock band called the sex pistols. They wore clothes which were designed by Westwood. The designs were inspired from prostitutes and bikers. * Pirates collection was the first ever catwalk at Olympia in spring 1981. It was a unisex collection. This line was inspired from Native Americans and ethnic cuts. The pants were loose from the hip area. The garments were asymmetrical. The clothes evoked the golden age of piracy, an age of highwaymen. The collection immediately entered the mainstream. * The buffalo girls in 1982 marked the the opening of their second shop named “Nostalgia of mud”. This collection was all about huge