1. Attribution theory
There are two types of attribution theories: internal and external. If we notice someone cut in line at the grocery store, we see them as selfish, rude, inconsiderate, or a bad person: all because they cut in line. These are all internal attributions based on one’s behavior. External attributions would be when we think they cut in line because they were unaware that there was a line or because they were part of the group that was already at the front of the line. These are situational and are based on one’s personality.
2. Fundamental attribution error
Fundamental attribution error occurs when someone believes that another’s intentions are malicious when they were only accidental. Say that your friend comes over and your cat decides to run out in front of their feet. Your friend, in turn, kicks your cat and it mews from pain. You see it as the person being malicious but in all reality it only happened because the cat was not visible to them.
3. Cognitive dissonance theory
Cognitive dissonance theory is when someone is looking for consistency in his or her beliefs and perceptions. For example, a smoker knows that smoking is bad for his health but has internal conflicts. He enjoys smoking therefore it is worth it; the chances of his health suffering are not as serious as some make it out to be; he can’t always avoid every possible dangerous contingency and still live; and perhaps even if he stopped smoking he would put on weight which is equally bad for his health. So to him, continuing smoking is consistent with the ideas about smoking.
4. Persuasion
Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors. It can be really simple or really blatant, like a