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THEORIES OF THE INFORMATION SOCIETY

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THEORIES OF THE INFORMATION SOCIETY
Content
A. The coming of the age of the Information Society
I. What is the Information Society?
II. Reasons of the coming of the age of the IS
III. Development of the IS
B. Theories of the Information Society
I. The medium is the message and Global Village (Marshall – 1960s)
II. Post- Industrial Society (Daniel Bell) and Third wave (Alvin Toffler)
III. Network society
C. Effects
D. Conclusion

THEORIES OF THE INFORMATION SOCIETY
A. The coming of the age of the Information Society
I. What is the Information Society?
Information Society (IS) is a society where the creation, distribution, use, integration and manipulation of information is a significant economic, political and culture activity.
 The aim of IS: gaining competitive advantage internationally (by using information technology creatively and productively)
II. Reasons of the coming of the age of the IS
- Spectacular innovations in information and communication technologies (especially computing and digitization)
- The information and communication technologies’ very fast global expansion
III. Development of the IS
Because of:
- The convergence of telecommunications and computing technologies
- Decreasing the costs of computing and international telephony continuously. Global Information Storage Capacity Internet users per 100 inhabitants
B. Theories of the Information Society
I. The medium is the message and Global Village (Marshall – 1960s)
1. “The medium is the message”
"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man (1964).
He maintained that, seen in a history context, media technology had more social effect on different societies and cultures than media content.
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