Tide vs. Generic Detergent
“Team Marketplace Assignment”
“Tide vs. Store Brand”
Laundry detergent is a very necessary item and can be found in many varieties at local grocery stores. However, some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning, prices, promotions, and distribution of both brands. These are all factors that determine how favorable and profitable each brand is.
In both stores we observed Tide first. This product was located at the front of the aisle in both stores, taking up a large amount of shelf space. Tide’s bright orange and blue packaging made the brand more visible than both store brands. Tide’s yellow and orange target-like symbol also makes the brand very noticeable. The Tide brand includes a variety of detergent including liquid, powder, and pods. Each of these forms of detergent comes in different sizes, which allows the consumer to pick the size that best fits his or her needs. Tide’s depth of product line includes ten special detergents to choose from. Whether the consumer is looking for the original, or the NFL Sports Edition, Tide has it all. Tide also offers detergent for high efficiency machines, which is becoming more popular in today’s market. Tide’s investment in producing high efficiency machines detergent is smart on their part due to the fact that this detergent profitability will continue to rise as the popularity of these machines increase.
We also analyzed the store brand of detergents, Harris Teeters “your home” and Food lion’s “home 360.” We noticed Harris Teeter had a very small selection of its product on the shelves, having only 4 face-fronts on just two of five shelves. The packaging looked very generic with a white bottle, which blended in with the “all” detergent, also in
“Tide vs. Store Brand”
Laundry detergent is a very necessary item and can be found in many varieties at local grocery stores. However, some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning, prices, promotions, and distribution of both brands. These are all factors that determine how favorable and profitable each brand is.
In both stores we observed Tide first. This product was located at the front of the aisle in both stores, taking up a large amount of shelf space. Tide’s bright orange and blue packaging made the brand more visible than both store brands. Tide’s yellow and orange target-like symbol also makes the brand very noticeable. The Tide brand includes a variety of detergent including liquid, powder, and pods. Each of these forms of detergent comes in different sizes, which allows the consumer to pick the size that best fits his or her needs. Tide’s depth of product line includes ten special detergents to choose from. Whether the consumer is looking for the original, or the NFL Sports Edition, Tide has it all. Tide also offers detergent for high efficiency machines, which is becoming more popular in today’s market. Tide’s investment in producing high efficiency machines detergent is smart on their part due to the fact that this detergent profitability will continue to rise as the popularity of these machines increase.
We also analyzed the store brand of detergents, Harris Teeters “your home” and Food lion’s “home 360.” We noticed Harris Teeter had a very small selection of its product on the shelves, having only 4 face-fronts on just two of five shelves. The packaging looked very generic with a white bottle, which blended in with the “all” detergent, also in