To what extent should the BCAP and CAP code be regulated
PART ONE
Advertising Notes
“In my essay I am going to consider whether we need to have regulation of advertising in itself therefore I am going to be looking at the regulation of advertising from a more MACRO perspective rather than dealing with specifics because I don’t think that advertising regulation works…” [That’s a Macro Approach]. E.g. consider psychology theories.
Understanding the regulations framework in the UK
Clear cap and advice beuro, they have a role in shaping the way advertisings products, they’re like a gatekeeper that checks that adverts meet demands of regulations
Find out organisations that form the regulatory framework in the UK, write 500-1000 words on:
WHAT ARE THE ORGANISATIONS INVOLVED? Regulation not done by just the CAP code. There are organisations that have to enforce the CAP codes. There are mechanisms through which they are enforced. There’s different organisations that have different regulations. There’s laws which sometimes support and don’t support the CAP code. There’s government bodies , the independent regulator which runs the CAP codes, the advertising standards authority (not ran by the gov’t) – diff to the CAP.
= CAP CODE, BCAP CODE, ASA, INTERACTIVE ADVERTISING BUREAU, INDUSTRY SPECIFIC BODIES, Local Authority Trading Standards Services and OFT, Office of Communications (Ofcom), Business Protection from Misleading Marketing Regulations 2008,
UK TOWN AND COUNTY PLANNING SYSTEM.
[[A self-regulatory system. In the UK, all marketing communications, whether electronic or printed, should comply with the British Code of Advertising, Sales Promotion and Direct Marketing (otherwise known as the CAP Code). The CAP Code is enforced and administered by an independent body called the Advertising Standards Authority (ASA). The Code does not have the force of law but its importance must not be overlooked as failure to comply can have adverse consequences for an organisation.
International Chamber of Commerce
Advertising Notes
“In my essay I am going to consider whether we need to have regulation of advertising in itself therefore I am going to be looking at the regulation of advertising from a more MACRO perspective rather than dealing with specifics because I don’t think that advertising regulation works…” [That’s a Macro Approach]. E.g. consider psychology theories.
Understanding the regulations framework in the UK
Clear cap and advice beuro, they have a role in shaping the way advertisings products, they’re like a gatekeeper that checks that adverts meet demands of regulations
Find out organisations that form the regulatory framework in the UK, write 500-1000 words on:
WHAT ARE THE ORGANISATIONS INVOLVED? Regulation not done by just the CAP code. There are organisations that have to enforce the CAP codes. There are mechanisms through which they are enforced. There’s different organisations that have different regulations. There’s laws which sometimes support and don’t support the CAP code. There’s government bodies , the independent regulator which runs the CAP codes, the advertising standards authority (not ran by the gov’t) – diff to the CAP.
= CAP CODE, BCAP CODE, ASA, INTERACTIVE ADVERTISING BUREAU, INDUSTRY SPECIFIC BODIES, Local Authority Trading Standards Services and OFT, Office of Communications (Ofcom), Business Protection from Misleading Marketing Regulations 2008,
UK TOWN AND COUNTY PLANNING SYSTEM.
[[A self-regulatory system. In the UK, all marketing communications, whether electronic or printed, should comply with the British Code of Advertising, Sales Promotion and Direct Marketing (otherwise known as the CAP Code). The CAP Code is enforced and administered by an independent body called the Advertising Standards Authority (ASA). The Code does not have the force of law but its importance must not be overlooked as failure to comply can have adverse consequences for an organisation.
International Chamber of Commerce