Preview

Usability and Color Considerations

Satisfactory Essays
Open Document
Open Document
775 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Usability and Color Considerations
Usability and Color Considerations

The purpose of every website design is to motivate a response from your visitor. Color in Web page design is a crucial element in creating a sense of order and balance. Color can make the difference between a website design that is dull and lifeless to a website that is stimulating and positive. Overuse and misuse of color can also create a Web page design that is over stimulating and chaotic, which leads to confusion. Color, as an essential piece of website design, shouldn 't be overlooked as the emotional response to color can dramatically impact your online sales. (www.networksolutions.com – 2013)
Color plays an extremely crucial role in your website’s usability. That is why you need to make a lot of contemplation before web choosing colors. A prime reason why this is necessary is due to the fact that color psychology plays a vital function in user experience. For instance, if your background and foreground colors are not aesthetically pleasing, the visitors will get agitated and leave the site. Also, relevance of colors with the business orientation is also necessary. For instance, a corporate website may not look suitable with flashy and juvenile color scheme. (Blog.insightsoft.ae -2013)
The Value of Color in Web Page Design
Research conducted by the Institute for Color Research reveals that "people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone." The time we have to capture someone 's attention with a Web page design is even smaller than in a physical store – so the impact of color choice is made all the more important in website design. Sight is the most valuable sense online and color used in a Web page design can influence brand recognition and product recall, as well as engage and inform visitors. (www.networksolutions.com – 2013)
Color in Professional Web Page Design
The visual



References: blog.insightsoft.ae/your-website’s-usability, (2013), 5 Techniques to Enhance Your Website’s Usability, Retrieved from: http://blog.insightsoft.ae/your-website%E2%80%99s-usability/ on September 6, 2013 www.networksolutions.com, (2013), Color in Web Design, Retrieved from: http://www.networksolutions.com/education/color-in-web-design/ on September 6, 2013 www.nngroup.com, (1998-2013), Change the Color of Visited Links, Retrieved from: http://www.nngroup.com/articles/change-the-color-of-visited-links/ on September 6, 2013

You May Also Find These Documents Helpful

  • Good Essays

    The other goal is to manage the website content. Managing the amount content on the website will create a visual and financial foundation which will be beneficial for the customer and owner. Elements of design and graphic which includes color, number of words per line, tastefully images, animation and/audio, images, and etc. Also music, color and lighting can influence the shopper to spend time and money (e.g., Herrington and Louis, 1994). These elements will attract customers to purchase items from the website. Attracted customers will be profitable for the…

    • 688 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    “Visual elements such as color, layout, typography, and images shape a sites personality or voice” (McIntire, 2008, p. 2) thus the design must be appealing in order to lure visitors to the site. There are several characteristics that are included in the design of a website including color, layout, graphics, fonts, input forms, and navigation. After reviewing the Kudler site, the rotating graphics gives the site a focusing affect.…

    • 568 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Adeeba Kiran P2 Unit 33

    • 651 Words
    • 3 Pages

    The company needs to make sure their online website is very attractive and well-presented so that your customers have a happy experience whilst shopping online. They will need to have their images standing out in good quality so that the customers don’t regret buying the products.…

    • 651 Words
    • 3 Pages
    Good Essays
  • Good Essays

    However, the footer used on the secondary pages uses a red-green color scheme. Because this color combination is the most problematic, it is recommended that the footer be redesigned using a different color combination. Finally, all uses of color to communicate a message need an alternate method provided. For example, the budget page uses red text when indicating negative numbers. This page should also include parentheses and a negative number sign, for example, (-144.29). Otherwise, color blind people will not be able to distinguish between negative and positive numbers.…

    • 562 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    M2 Justify design

    • 408 Words
    • 2 Pages

    I met the user requirements by making my website looks attractive for users. I am offering customers with the latest gadgets and provide them with the best service. I also offer free delivery for customers, when they buying products online. On the websites customers can find prices and information about the products or if they want to know more, they can contact us by email or by phone and we’ll provide them with any information they required. I have used black background and red text colour, because these two colours looks nice together. The navigation bar is based on top of every page, just below the shop name and logo and it’s easy to access to.…

    • 408 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    However, according to a research study trends in color palettes chosen for a health care facility design do not have anything link them to the patient 's health care issue. There is not enough evidence to indicate that a specific color(s) will have any form of emotional or mental impact on a patient. Although some cultures may associate a specific color to meaning something, in other cultures it may not mean anything (Young, 2007). This research study clearly indicates that colors do not have any links with emotional triggers or patient health outcomes, but it does have to do with a patient’s cultural background as well as his or her psychological and physiological nature (Young, 2007). Although the color study does not have any evidence-based to indicate that one color is better than another in a health care facility, it does indicate that color in a healthcare environment is important (Young,…

    • 1312 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    9. Is the design good? – Do the colours and images highlight important areas or are they a distraction? Is the functionality of the site improved?…

    • 308 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Generally, the website for Baderman Island relies on key colors to convey a certain mood. These colors are blue, green, purple and brown set against the dark gray side banner. These varying tones and hues of these colors provoke a sense of royalty, freedom, luxury, and serenity. Although these colors are shown throughout parts of the website, there is some inconsistency in the use of colors some opportunity for improvement. On the other hand, certain pages on the site use colors sensibly and appropriately to communicate all that Baderman Island has to offer.…

    • 3163 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Chapter 4

    • 395 Words
    • 2 Pages

    Check to make sure that color combinations do not impair viewing clarity for color-blind visitors…

    • 395 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Web sites are swiftly becoming, and in some cases are already, the preferred media choice for information search, company presentation, shopping, education, gaming, socialising, and much more. In this day and age, where visual symbols play an increasingly important role in our day to day lives, the design, content, and function of web pages, play a pivotal part in influencing the meaning and value of information. The meaning and value of information can be worked out by a few simple questions; who is the author of this information? Who is the supplier? Why is it provided/what is its purpose? Who are the intended audience? What is the source? And finally, how current and accurate is it? The last two questions are probably the most relevant when it comes to the value, as if it were a secondary, out-dated, and inaccurate source, it would not be very valuable. The terms design, function, and content must be looked at and defined to answer this question. Design of a web page mainly refers to how the page looks to the user and the layout of it as well. Whereas function is all about how the website works, whether it is easy or not for the user to navigate around the site or whether or not links and images work on the site. Finally, content is the text, images and other elements that make up the core of the web page. In this essay we will be looking at issues ranging from the opportunities the web provides us with to present information, to the challenges that are created when information is displayed online. In addition to this, we will also be looking at issues such as how we are able to establish the quality of our information as well as how the presentation and design of web pages influence the value of our information in particular.…

    • 1924 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The second key element to consider is contrast and focus. Focus is the center of interest. Web pages need a focal point. This is where you want your visitors to focus their attention. Creating Web pages with contrast using size and colors will help establish a focal point.…

    • 612 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Maria Popva

    • 809 Words
    • 4 Pages

    It is common for houses in cold climates to be build out of wood, because the cold…

    • 809 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Chadd Mission Statement

    • 866 Words
    • 4 Pages

    Kapoun, J. (2017, February 13). Categories - Evaluating web pages: Questions to consider - LibGuides at Cornell University. Retrieved from…

    • 866 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Nt1330 Unit 8

    • 490 Words
    • 2 Pages

    Colour adds dimension, meaning, and beauty to life. Addressing the physiological, psychological, aesthetic, and technical aspects of color is an important part of a designer's job. As a form of energy, colour effects our emotions, state of mind and physiology within a space. Colour can…

    • 490 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    References: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: "Not Quite the Average: An Empirical Study of Web Use," in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5. Jakob Nielsen 's Alertbox for October 1, 1997 “How Users Read on the Web” http://en.support.wordpress.com/getting-more-views-and-traffic The Star, “All about online business”, Mac, 2012 http://www.derekgehl.com/7-things-i-love-about-wordpress/ The effect of colour in developing website : http://www.edb.utexas.edu/minliu/multimedia/The%20Effect%20of%20Color.pdf…

    • 3620 Words
    • 15 Pages
    Better Essays