week 1 notes
Course Name: Strategic Marketing and Research
Course Code: MG525
Session 1
Session Name: Basics of Strategic Marketing
Session 1: Basics of Strategic Marketing
SESSION 1: OBJECTIVES:
Identify the differences between strategic marketing and conventional marketing.
Define marketing and comprehend its scope.
Review some core marketing concepts.
Identify how companies orient themselves for marketing.
Define vision, mission, and goals in the organizational context.
Apply strategic tools for company analysis.
SESSION 1: COURSE OBJECTIVES COVERED
Identify the differences between strategic marketing and conventional marketing.
Session 1 Mind Map
Module/Topic name
Session Name: Basics of Strategic Marketing
Sub topic name
Marketing: Definition, Scope, and Core Concepts
Introduction to Marketing
Marketing Mix -The Four Ps of Marketing
Marketing Orientations
Framework for Strategic Marketing
Strategic Marketing and Planning
Strategic Marketing vs Conventional Marketing
Processes Involved in Strategic Planning
Introduction to Company Analysis
Company Analysis
Formulating Organizational Mission, Goals, and Objectives
Strategic Tools for Company Analysis
Program Formulation, Implementation, Feedback, and Control
1 of 25
Course Name: Strategic Marketing and Research
Course Code: MG525
Session Content
Session 1
Session Name: Basics of Strategic Marketing
#
Main-Content Text
1
(Level 1)
After studying this session, students will be able to:
2
Identify the differences between strategic marketing and conventional marketing.
Define marketing and comprehend its scope.
Review some core marketing concepts.
Identify how companies orient themselves for marketing. Define vision, mission, and goals in the organizational context. Apply strategic tools for company analysis.
Basics of Strategic Marketing
1st Branch
(Level 2)
Marketing is a discipline that has direct practical applications.
A lot
Course Code: MG525
Session 1
Session Name: Basics of Strategic Marketing
Session 1: Basics of Strategic Marketing
SESSION 1: OBJECTIVES:
Identify the differences between strategic marketing and conventional marketing.
Define marketing and comprehend its scope.
Review some core marketing concepts.
Identify how companies orient themselves for marketing.
Define vision, mission, and goals in the organizational context.
Apply strategic tools for company analysis.
SESSION 1: COURSE OBJECTIVES COVERED
Identify the differences between strategic marketing and conventional marketing.
Session 1 Mind Map
Module/Topic name
Session Name: Basics of Strategic Marketing
Sub topic name
Marketing: Definition, Scope, and Core Concepts
Introduction to Marketing
Marketing Mix -The Four Ps of Marketing
Marketing Orientations
Framework for Strategic Marketing
Strategic Marketing and Planning
Strategic Marketing vs Conventional Marketing
Processes Involved in Strategic Planning
Introduction to Company Analysis
Company Analysis
Formulating Organizational Mission, Goals, and Objectives
Strategic Tools for Company Analysis
Program Formulation, Implementation, Feedback, and Control
1 of 25
Course Name: Strategic Marketing and Research
Course Code: MG525
Session Content
Session 1
Session Name: Basics of Strategic Marketing
#
Main-Content Text
1
(Level 1)
After studying this session, students will be able to:
2
Identify the differences between strategic marketing and conventional marketing.
Define marketing and comprehend its scope.
Review some core marketing concepts.
Identify how companies orient themselves for marketing. Define vision, mission, and goals in the organizational context. Apply strategic tools for company analysis.
Basics of Strategic Marketing
1st Branch
(Level 2)
Marketing is a discipline that has direct practical applications.
A lot