What is strategy

Strategy is creating fit among organization’s activities. As a whole, organization finds its competitive value by positioning and integrating Fit into all its activities.

Operation effectiveness and strategy works differently but co-relate with one another to work towards the same company goal – profitability.

Yet many organizations are caught up in improving their operational effectiveness or seeking fast and easy growth; that they have forgotten the "value" that they can offer to their clients; that unique difference that they can preserve allowing them to stand up against the rest.

Operational effectiveness is doing the same routine that the industry is doing yet be able to perform better. This would means that by optimizing the same resources, they can leverage on advanced technology, employee skill upgrade or incentive to bring result delivery to the next high level. While cost and profit is the key drive of an costs. C x
For example, in the past, call centre agents are tasked to handle all inquiries after languages selection, and these would mean huge overhead, new facilities and many more. But now, with the implementing of advanced technology they are able to shift enquiries to self help services and transferring only complicated enquiries to available agents. However, this service standard has been mimicked globally. That is why it is self- explanatory that operation effective alone is not sufficient. Once you set a standard out there, industry players benchmark themselves against it and raised their bar of efficiency. With no unique value, the other differentiator would be cost leading to lean profit.

But when an organization coupled efficiency and a wise strategy; it will be able to withstand competition and create its own share of market segment. It is done by assuming what the market want and coming up with new innovative activities or idea; normally based on a bold assumption and