Mega sports events such as the World Cup 2014/ world-largest football contest can have positive as well as negative impacts on a host country (Atkins, 2013). Nowadays mega events, also referred to hallmark events, are regarded as catalyst/ driving force for "fast-track urban regeneration"/ are regarded as "a golden opportunity" to boost a fast-track urban regeneration process (Silvestre, 2009), "a stimulus to economic growth, improved transport and cultural facilities, and enhanced global recognition and prestige" (Chalkley, 1999)/ to transform a city physically, socially and economically • (http://www.visitscotland.org/pdf/Sport%20Tourism%20-%20Scale%20of%20Opportunity%20from%20hosting%20a%20mega%20event.pdf) - so did Brazil. [1 Satz über Brasilien]. Within the bidding process for hosting the contest in Brazil, mostly importance/ emphasis has been put on the social benefits the mega-event could bring(Atkins, 2013). At the early beginning of the planning process Minister
Mega sports events such as the World Cup 2014/ world-largest football contest can have positive as well as negative impacts on a host country (Atkins, 2013). Nowadays mega events, also referred to hallmark events, are regarded as catalyst/ driving force for "fast-track urban regeneration"/ are regarded as "a golden opportunity" to boost a fast-track urban regeneration process (Silvestre, 2009), "a stimulus to economic growth, improved transport and cultural facilities, and enhanced global recognition and prestige" (Chalkley, 1999)/ to transform a city physically, socially and economically • (http://www.visitscotland.org/pdf/Sport%20Tourism%20-%20Scale%20of%20Opportunity%20from%20hosting%20a%20mega%20event.pdf) - so did Brazil. [1 Satz über Brasilien]. Within the bidding process for hosting the contest in Brazil, mostly importance/ emphasis has been put on the social benefits the mega-event could bring(Atkins, 2013). At the early beginning of the planning process Minister