‘‘ a Comparative Study of the Products of Chips"
INTRODUCTION
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CHIPS Company is the World leader in the salty snack category, controlling more than 35% of the world market in snack chips &60% in the United State. Among the company’s well known brands are five that generate annual sales of$1billioneach: Lay’s, Ruffles,Doritos, Tostitos &Chee –tos. In addition to its dominance of the potato chip, tortilla chip,& corn chip sectors (the last of these led by the Fritos brand),Frito-Lays has major brands in other categories such as Rold Gold pretzels, Craker Jack candy- coated popcorn, & Grandma’s cookies. About $4billion of the company’s overall net sales are generated outside the United States, with sales in 42 countries. Lay’s, Ruffles, & Chee-tos are among chips major international brands, along with such local favorites as Walker’s in the United Kingdom & Sabritas in Mexico. Chips Company is the snack food division of Pepsi Co, Inc., generating about half of the parent company’s revenues & two-thirds of its profits.
LAYS Potato Chips
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|LAY'S® Balsamic Sweet Onion Flavored Potato Chips |
|LAY'S® Barbecue Flavored Potato Chips |
|LAY'S® Cheddar & Sour Cream Flavored Potato Chips |
|LAY'S® Chile Limon Flavored Potato Chips |
|LAY'S® Chipotle Ranch Flavored Potato Chips |
CHEETOS® [pic]
|CHEETOS® ASTEROIDS® 100 Calorie Mini Bites Cheese Flavored Snacks |
|CHEETOS® Crunchy Cheddar Jalapeno Flavored Snacks |
|CHEETOS® Crunchy Cheese Flavored Snacks
[pic]
CHIPS Company is the World leader in the salty snack category, controlling more than 35% of the world market in snack chips &60% in the United State. Among the company’s well known brands are five that generate annual sales of$1billioneach: Lay’s, Ruffles,Doritos, Tostitos &Chee –tos. In addition to its dominance of the potato chip, tortilla chip,& corn chip sectors (the last of these led by the Fritos brand),Frito-Lays has major brands in other categories such as Rold Gold pretzels, Craker Jack candy- coated popcorn, & Grandma’s cookies. About $4billion of the company’s overall net sales are generated outside the United States, with sales in 42 countries. Lay’s, Ruffles, & Chee-tos are among chips major international brands, along with such local favorites as Walker’s in the United Kingdom & Sabritas in Mexico. Chips Company is the snack food division of Pepsi Co, Inc., generating about half of the parent company’s revenues & two-thirds of its profits.
LAYS Potato Chips
[pic]
|LAY'S® Balsamic Sweet Onion Flavored Potato Chips |
|LAY'S® Barbecue Flavored Potato Chips |
|LAY'S® Cheddar & Sour Cream Flavored Potato Chips |
|LAY'S® Chile Limon Flavored Potato Chips |
|LAY'S® Chipotle Ranch Flavored Potato Chips |
CHEETOS® [pic]
|CHEETOS® ASTEROIDS® 100 Calorie Mini Bites Cheese Flavored Snacks |
|CHEETOS® Crunchy Cheddar Jalapeno Flavored Snacks |
|CHEETOS® Crunchy Cheese Flavored Snacks