０２ Ch Operations Strategy in a Global Enviroment
C H A P T E R
Operations Strategy in a Global Environment
2
DISCUSSION QUESTIONS
1. Global seems the better label for Boeing since authority and responsibility reside in the U.S.—the home country. 2. Six reasons to internationalize: Reduce costs, improve supply chain, provide better goods and services, attract new markets, learn to improve operations, attract and retain global talent. 3. No. Sweetness at Coca-Cola is adjusted for the tastes of individual countries. 4. A mission is an organization’s purpose—what good or service it will contribute to society. 5. Strategy is an organization’s action plan—how it is going to achieve its purpose. 6. A mission specifies where the organization is going and a Strategy specifies how it is going to get there. 7. The answer to this question will depend on the establishment studied, but should probably include some of the following considerations: The mission: diagnose automobile problems and make the necessary repair at a fair price for the local customer. Points to consider, or options, within the 10 decision areas are: Decision: Product Option: Repair work of American and/or foreign vehicles; specialized (tune-ups, lubrication, wheel alignment, etc.) versus general repair; frame and body repair versus engine and power train repair; repair and maintenance only, versus repair, maintenance, and sales of fuel; professional staffing versus rental of tools and space for do-it-yourself repair work Appropriate level of quality; warranty; method of measuring and maintaining quality (customer complaints, inspection by supervising mechanic, etc.) Use of general versus special purpose diagnostic and repair equipment (in particular, the degree to which computer controlled diagnostic equipment is employed) In-town, shopping mall, highway Single bay/multibay; general-purpose bay versus special-purpose bay (lubrication/tire repairs and installation/wheel alignment/ engine and power train repair, etc.)
Human Resources
Supply
Operations Strategy in a Global Environment
2
DISCUSSION QUESTIONS
1. Global seems the better label for Boeing since authority and responsibility reside in the U.S.—the home country. 2. Six reasons to internationalize: Reduce costs, improve supply chain, provide better goods and services, attract new markets, learn to improve operations, attract and retain global talent. 3. No. Sweetness at Coca-Cola is adjusted for the tastes of individual countries. 4. A mission is an organization’s purpose—what good or service it will contribute to society. 5. Strategy is an organization’s action plan—how it is going to achieve its purpose. 6. A mission specifies where the organization is going and a Strategy specifies how it is going to get there. 7. The answer to this question will depend on the establishment studied, but should probably include some of the following considerations: The mission: diagnose automobile problems and make the necessary repair at a fair price for the local customer. Points to consider, or options, within the 10 decision areas are: Decision: Product Option: Repair work of American and/or foreign vehicles; specialized (tune-ups, lubrication, wheel alignment, etc.) versus general repair; frame and body repair versus engine and power train repair; repair and maintenance only, versus repair, maintenance, and sales of fuel; professional staffing versus rental of tools and space for do-it-yourself repair work Appropriate level of quality; warranty; method of measuring and maintaining quality (customer complaints, inspection by supervising mechanic, etc.) Use of general versus special purpose diagnostic and repair equipment (in particular, the degree to which computer controlled diagnostic equipment is employed) In-town, shopping mall, highway Single bay/multibay; general-purpose bay versus special-purpose bay (lubrication/tire repairs and installation/wheel alignment/ engine and power train repair, etc.)
Human Resources
Supply