has vast experiences in liaising with the media regionally. It has established good rapport with food column writers and bloggers in the Singapore food scene. JYL Agency is keen to assist KG to establish as a successful MFT brand that specialise in gourmet food in Singapore. It is also confident that it could help KG to garner more publicity mileage and editorial coverage for its events and activities with a Media Strategy Plan. The proposed Media Strategy Plan is formulated based on an in-depth
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Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
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The news media is the main line of communication between the government and the people. There are many types of media to include: newspaper and magazine print; radio; as well as those on television which include the major networks and cable news sources. In an attempt to assess the media- its purpose‚ effectiveness‚ and validity as a ‘link’ between the citizens and the government‚ a unique assessment was completed on each of the types of media not only to analyze them but also to compare them against
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Introduction Indeed media could play vital role for strenghtening democracy and revamping the institutions but unfortunately the faint glimmer of hope also turned as bitter enemy for the democracy.No one can gainsay that in current scenario when media had to rebuild tornished image of our country it failed to identify its role.in simple words we can say it acted as zardariphobic.i think v need a responsible media which can improve our image n bring closer all units of society n hence can lead a
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Media: Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media‚ but may refer to a single medium used to communicate any data for any purpose. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded
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distributing media have arisen to complement or replace older media? What is it that defines these as genuinely ‘new’ media and ‘new’ media industries? Media and the numerous industries it encompasses are constantly being reinvigorated. From the mobile phone‚ to the smartphone‚ to the tablet‚ we have seen extraordinary advances in media technology in recent years. But to say that new media is replacing old media altogether may be too simple a statement. It would seem that old media is rather
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20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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RTI Cell‚ ATI‚ Kohima. Right to Information Act and the Role of Media. Information is regarded as the oxygen of democracy. It invigorates where it percolates. If people do not know what is happening in their society‚ if the actions of those who rule them are hidden‚ then they cannot take a meaningful part in the affairs of the society. Freedom of expression‚ free dissemination of ideas and access to information are vital to the functioning of a democratic government. Information is crucial for a
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trying to communicate. Beauty and the Geek is one of the many examples of stereotypes in the media. The clip that I am about to play for you shows what the program is about and how it stereotypes a vast majority of the world’s population. (A YouTube clip from Beauty and the Geek Australia -http://www.youtube.com/watch?v=JzFZc-Y1tAA&list=PL6034D2FA52B7A0A7&index=3&feature=plpp_video ) This Australian television show has two obvious stereotypes. It tells us that attractive people are more worried about
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Jean Nicole M. Dela Cruz Special Science Class IV October 9‚ 2014 Science-fun Caravan I’ve been waiting for that day to happen. Experience a fieldtrip in the midst of fun and knowledge. Manila’s Science museum came here in Pangasinan and they let us experience the enjoyment behind Science. We practice many Science-related activities and we also used different equipments that really have a science behind it. We went inside the hall in where the bazaar/exhibit located. I‚ together with my
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