INTEGRATED COMPANY ANALYSIS Andy Fleming • Laura Hausfeld • Brett Hoerz • Anna Lyman • Eduardo Saenz DECEMBER 15‚ 2010 1 TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT‚ PLACEMENT‚ PROMOTION‚ PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31
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Food adulteration Adulteration is the act of making any commodity impure by mixture of other ingredients. This mixture may corrupt the nature of the original to the extent of destroying its identity‚ or it may merely lower the value or effectiveness of the finished product. Adulteration of foods and beverages has been performed with the same aim—increasing profits for the manufacturer or merchant—since early times‚ when laws in ancient Greece and Rome addressed the coloring and flavoring of wine
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Food Contamination and Poisoning You know when eating some kind of food‚ and it doesn’t taste right‚ look right or smell right? That means it could be contaminated with a dangerous substance that could harm the body. Food poisoning is the result of ingesting organisms or toxins in food. Food poisoning can affect one person‚ or it can occur as an outbreak among several people who all ate the same thing. Even though food poisoning is quite rare in North America‚ food poisoning affects 60 to 80
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Euroland Foods S. A. Case Report Prepared by Lisa Simth October 18‚ 2010 Euroland Foods S.A. Case Analysis I. Introduction Euroland Foods Company was a publicly traded company since 1979. Theo Verdin founded the company in 1924 as a result in developing his dairy business. Euroland Foods Company saw itself as a multinational producer. The four products were high-quality ice cream‚ yogurt‚ bottled water‚ and fruit juices. Each product accounted for 60%‚ 20%‚ 10%‚ and 10% of the company’s
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Organic Food How popular is this product? By Takahiro Hashiguchi & Pascual Retamero Sub-headings What is "Organic Food"? Where are these products situated and how are they promoted in the supermarkets? How does the price of these goods compare with non-organic food items? What information is given on the label of these products? How many people actually buy these products? What is your opinion on these products What is Organic Food? Definition
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Kudler’s Frequent Shopper Program Implementation Fundamentals of Business Systems Development/ BSA 375 Instructor Manuel Torres Project Scope Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla‚ Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will
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Definition of Functional Foods History of Functional Plainly stated‚ functional foods are Labeling and Claims Foods defined as foods that‚ in addition to supplying known nutrients‚ can provide other health benefits as well. Many common foods possess nutritional qualities that are not established as recommended nutrients‚ but are considered to have functional benefits such as reducing your risk of disease or promoting good health. A good example of a functional food would be the cranberry‚ known
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What is Organic Food and Why Should I Care? In today’s world‚ there are an exorbitant amount of meal choices and food options. We are constantly searching for nutritious foods so that we may live healthy lives. In regard to purchasing healthy foods‚ organic food is growing in popularity due to an increased concern for food safety and environmental protection. Organic food refers to crops or livestock that are grown on the farm without the application of synthetic fertilizers‚ pesticides
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1. Which water-soluble vitamins does Brian have too much or too little of? Brian’s unhealthy eating habits have caused his body to either be receiving inadequate amounts or a surplus of water-soluble vitamins. Brian is taking in to much Thiamin or Vitamin B1 because the Recommended Daily Amount (RDA) is 1.2 mg/day‚ the Daily Intake Value for adults is 1.5 mg and he is consuming 3.18 mg. He is also taking in to much Riboflavin or B2 because he is consuming 3.29 mg‚ his RDA is 1.3 mg/day and his
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Food: Personal Issue or Your Neighbor’s Concern? Everyone has heard the adage “you are what you eat‚” but what does this saying truly mean? For one to be in good health‚ he or she needs to put good‚ nutritious food into his or her body that supplies them with lasting energy. Unfortunately‚ obesity is a pandemic that has swept across the United States‚ and the media’s perpetual spotlight on the matter has made it a concern for the populace. Some critics believe that it is not the responsibility
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