CONFIDENTIAL BM/APR2011/MKT420 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME PRINCIPLES AND PRACTICE OF MARKETING MKT420 APRIL 2011 3 HOURS INSTRUCTIONS TO CANDIDATES 1. 2. 3. 4. This question paper consists of six (6) questions. Answer only four (4) questions in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this
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A consumers buyer behaviour is influenced by four major factors; cultural‚ social‚ personal‚ and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers‚ understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market. When purchasing any product‚ a consumer goes through a decision process
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EXECUTIVE SUMMARY Motivation theories are primarily divided into two major types which are the content theories and the process theories. This report aims to critically evaluate two process theories of motivation which is the Expectancy Theory by Victor Vroom and the Equity Theory by John Stacy Adams. The methodologies used in this report include a study and analysis of textbooks‚ writings and journals from the internet. As a conclusion‚ the question is not whether each of these approaches
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CHAPTER 1. AN INTRODUCTION. Advertising is a favorable representation of product to make consumer‚ customers and general public aware of product. It let the potential buyers‚ general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising‚ we would have an introduction to advertising
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Problem 2: Exploring Human Physiology – Key Terms Term Definition Alternative Hypothesis What the experimenter thinks may be true or wishes to be true before he or she begins an experiment. Also called the research hypothesis. Causal Relationship A relationship in which one factor can be said to be the cause of another. This relationship can be tested with controlled experiments. Correlation The degree of relationship between two variables. Cross Sectional Study A research study that involves a
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important documents to create an effective spreadsheet to simplify the financial data of an organization. It captures much of the information that organizations prepare‚ publish‚ and use. Financial reporting plays an integral role in the capital markets and economic stability and growth‚ and efforts to enhance its quality are vital. A Sound Financial Reporting provides us relevant‚ meaningful‚ reliable‚ accurate and comprehensive reporting of management stewardship whether in the form of numbers
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to drop. Theories of supply and demand had their roots in the early 20th cent (Supply and Demand‚ 2010). Theories of Alfred Marshall‚ which recognized the role of consumers in determining prices‚ rather than taking the classical approach of focusing exclusively on the cost for the producer as a
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Term 1 - Summative Assessment Science (Theory) Question Paper Set - 1 Time: 3 to 3 ½ hours Max. Marks: 80 Instructions: 1. The question paper consists of two sections‚ A and B. You are to attempt both the sections. 2. All questions are compulsory. 3. There is no overall choice. However‚ internal choice has been provided in all the three questions of five marks each. You have to attempt only one option in each question. 4. All questions in Section A and all questions in Section B are to
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2-28-2012 Explaining Guidance Theories: Developmental‚ Behavioral‚ Constructivist. Question: Explain Constructivist theory of guidance. ____________________________________________________________________________ Constructivism is rooted from philosophy just like sociology‚ ethnography and cognitive psychology. Already in the eighteenth century‚ the German philosopher Kant believed that a child’s learning was an interaction between the developing child and the environment. He believed
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Bargaining Power of Buyers According to Michael Porter‚ one of the 5 forces that can cause competition and influence a corporation is buyers/consumers. Without customers a business is nothing. Buyers cause corporations to compete against one another by causing them to lower prices and produce higher qualities of goods/services to consumers. The following are when a buying group has the greatest influence. When a buying group purchases large volumes When one buyer purchases most of a supplier’s
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