CENTER FOR INFORMATION SYSTEMS RESEARCH Sloan School of Management Massachusetts Institute of Technology Cambridge Massachusetts 7-ELEVEN Japan Co.‚ Ltd.: Reinventing the Retail Business Model Kei Nagayama and Peter Weill January 2004 CISR WP No. 338 and MIT Sloan WP No. 4485-04 2004 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks‚ findings and recommendations
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1.0 Introduction 7 Eleven or also known as 7-11‚ is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator‚ franchisor‚ and licensor of convenience stores with more than 50‚000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is “marketing-oriented”. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats
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4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center to reduce the number of vehicles required for daily delivery service to each store‚ even though the delivery frequency of each item was quite high. At the distribution center‚ delivery of like products from different suppliers was directed into a single temperature controlled truck. Each truck made deliveries to multiple retail stores. None of the distribution centers carried any
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7 Eleven Inc. Case Study ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 7-Eleven experienced years of success both home and abroad. In North America they were successful as a ‘typical’ convenience store selling gasoline‚ convenience items and their flagship ‘Big Gulps’ and ‘Slurppees’. While there were many 7-Eleven stores in North America‚ the dispersion of stores was not dense like
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Member Section 7 NAME ID 1. Monika Singh 5649246 2. Pornnapa Leelapatree 5649249 3. Kewalin Jongtaweesub 5649255 4. Sunisa Wongwilas 5649259 5. Albash Khan 5649289 Submitted to Mr. Paiboon Waiquamdee Assignment 1 7- Eleven ISSUE 1 1. Who are the target customers? - Both male and female with all age group 2. What do the target customers want in order of importance? - The first thing come up in customers’ mind is convenience. 7- Eleven can find in every
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1) A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? In order to be response‚ a store has to make a selection between holding large inventory or frequent orders & frequent delivery routes. With holding large inventory‚ risks would be: risk of unsold products; inventory costs (in terms of money)
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Case: 7-Eleven Japan Co. Table of Contents Question 1: 3 Question 2: 3 Question 3: 4 Question 4: 4 Question 5: 4 Question 6: 4 Question 7: 6 Question 1: A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? A convenience store can be more responsive by doing exactly what Seven-Eleven
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1. In order for a convenience store chain to be responsive‚ which mean providing customer with what they need‚ when they need it and where they need it‚ some different ways to do are: a) Have large inventory in terms of quantity‚ variety and quick replenishment in order to be able to respond quickly to customer demand Risk associated: high cost: warehouse‚ transportation high Implied Demand Uncertainty: little time to react‚ risk of inventory that cannot be sold b) Provide highly innovative
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question 1. A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? 2. Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? 3. What has Seven-Eleven done in its
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|Page | |1 |Executive summary |3 | |2 |Content |3 | |3 |Introduction |4 | |4 |Answer for question 1
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