CHAPTER - I INTRODUCTION 1.1 INTRODUCTION Both the domestic and foreign arrivals have shown a rapid increase with India emerging as a vibrant and varied tourist destinations. The domestic tourism industry grew at a rate of 10.7 % in whereas foreign arrivals at 8.1% in 2010 (Indian Tourism Statistics‚2010). To feed this splurge in arrivals hotels are booming across India and this most importantly has not been restricted to just metros. Even second tier cities like Bhopal‚ Amritsar‚ Surat‚ Ranchi
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INFORMATION DOCUMENTS AVAILABLE FOR INSPECTION LIST OF STOCKBROKERS AND INVESTMENT BANKS ON THE NAIROBI STOCK EXCHANGE 2 3 4 5 7 8 9 4 5 8 23 32 35 37 46 48 5 54 87 89 95 97 Appendix I 23. CDS FORM 1. LIST OF CONTACTS ISSUER ISSUER : EQUITY BANK LIMITED Registered Head Office‚ NHIF Building 4th Floor‚ P.O. Box 7504-00200 NAIROBI Name / Title of Contact Persons Mr. James Njuguna Mwangi Chief Executive & Managing Director Mrs. Mary Wangari Wamae Company Secretary and
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Case Study on Youku and Tudou’s Business Combination Frank CHANG‚ Leonard XU Fang YANG‚ Sainan YU Background： In March 2012‚ Youku Inc. (NYSE:YOKU) ("Youku") and the Company announced that they had signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction. After the merger‚ the new company Youku Tudou Inc will keep the Youku and Tudou brands‚ continuing to occupy the 1st and 2nd positions in the online video industry. Youku and Tudou together will achieve
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the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
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PRIVATE EQUITY – A VIABLE ALTERNATIVE SOURCE OF FUNDING FOR GHANAIAN SMEs By Joseph Ciici Arthur Ghana’s workforce is predominantly employed by the informal sector. This sector of our economy is largely made up of Small and Medium scale Enterprises (SMEs) and sole proprietorships (“one man business”). This is confirmed by available data from the Registrar General which indicates that 90% of companies registered in Ghana are SMEs. Over time‚ this target group has been identified as the catalyst for
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Favorite Brand Paper 1 Favorite Brand Paper Eli Askew Marketing MKT/421 October 20‚ 2014 Pareesa Naveed Favorite Brand Paper 2 Favorite Brand Paper Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo‚ Japan. Sony business is focus on
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Exchange is change. Rapid‚ brutal‚ beautiful‚ hurtful‚ colorful‚ amazing‚ unexpected‚ overwhelming and most of all constant change. Change in lifestyle‚ country‚ language‚ friends‚ parents‚ houses‚ school‚ simply everything. Exchange is learning to trust. Trust people‚ who‚ at first‚ are only names on a piece of paper‚ trust that they want the best for you‚ that they care. Trust‚ that you have the strength to endure a year on your own‚ endure a year of being apart from everything that mattered to
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hand has a limited capacity‚ but more hands working together will have much more strength to apply on a particular thing at the same time. So we should be united in all our missions of life. A single person’s family is somewhat weak in the sense that there is hardly any other person to stand by his side in his calamity. But in a joint family‚ there are other members of the family who can come forward to one another’s rescue in the days of calamity. In case of a country also‚ the same example is applicable
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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