Summary: Brand Management 2012-2013 (328032) Material included: * Constructs‚ findings & implications from each week’s papers * Lecture Notes & slides summary Table of Contents: page: Week 1: Brand Management 2 Articles 2 Lecture summary 4 Red Bul Case findings 6 Week 2: Brand Positioning 7 Articles 7 Lecture summary 10 Week 3: Special Branding Strategies 13 Articles 13 Lecture summary 17 Week 4:
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Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment
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Is Money Everything? In my opinion‚ money cannot truly fulfill our life‚ because money is not everything and cannot bring us everything we need. Money can buy something we want for the time being‚ but it cannot make us possess many other things we need for our whole life. First of all‚ money does not bring faith to us. I believe that faith is one among the most important things that stimulate us to make our own way to the door of happiness. Faith is essentially related to the non-material‚ in
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INTRODUCTION TO EQUITY VALUATION Equity shares can be described more easily than fixed income securities. However‚ they are more difficult to analyse. Fixed income securities typically have a limited life and a well-defined cash flow stream. Equity shares have neither. While the basic principles of valuation are the same for fixed income securities as well as equity shares‚ the factors of growth and risk create greater complexity in the case of equity shares . As our discussion
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Morrison Topic: Can one be a Fulfilled Person without a Home Essay #2 Draft Every person has a place where they feel more comfortable than anywhere else. Home has different meanings. People differ on what home is. Every person has his or her own explanation on what home is. Pliny the Elder‚ a roman author and natural philosopher‚ once quoted that “home is where the heart is.” However Anna Quindlen‚ an American author once quoted that “home is everything.” Although it appears
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Q1: Barrowing can create a value if it is within a feasible point‚ beyond than that it might have a negative impact on the company value. A company can benefit from the tax shield through borrowing which would increase the value. The change in WACC would result to a change in the value of the assets. Q2: The increase in value gets apportioned based on the market value weights of Debt and Equity. Based on the calculation‚ 50% to debt and equity‚ market value weights equals to 43% debt and
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Social Exchange Theory 2 Application of: The Social Exchange Theory In everyday interactions people are always looking to have a positive experience among those with whom they interact. According to the Social Exchange theory‚ with each interaction an individual has with another‚ that individual attempts to maximize the positive outcomes and minimize the negative. The purpose of this paper is to apply the Social Exchange theory to an authentic real life situation to best illustrate the
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Trading and Exchanges FINANCIAL MANAGEMENT ASSOCIATION Survey and Synthesis Series The Search for Value: Measuring the Company’s Cost of Capital Michael C. Ehrhardt Managing Pension Plans: A Comprehensive Guide to Improving Plan Performance Dennis E. Logue and Jack S. Rader Efficient Asset Management: A Practical Guide to Stock Portfolio Optimization and Asset Allocation Richard O. Michaud Real Options: Managing Strategic Investment in an Uncertain World Martha Amram and Nalin Kulatilaka Beyond
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advances that are used in almost every machine today‚ in some form or another‚ is a computer. Overtime the processing power of a computer has become immense‚ which started to beg the question can a computer ever think and or poses human like qualities and behaviors. John Searle does not believe that a computer can ever think because they do not have the intention to do so; however he believes that machines rather‚ could think. In this paper we will be discussing
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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